creativereview

The Big Issue launches rebrand by JKR

Global creative agency Jones Knowles Ritchie (JKR) has helped to rebrand UK-based organisation the Big Issue as Big Issue Group. The rebrand aims to bring its various divisions including Big Issue Media, home to the organisation’s eponymous magazine, Big Issue Shop, Big Issue E-Bikes, Big Issue Invest, and Big Issue Foundation under a harmonious umbrella brand. A new arm, Big...

creativereview

There’s Easter eggs aplenty in Sony’s new PlayStation Plus ad

The ad campaign marks the revamp of Sony’s PlayStation Plus subscription service, which gives members access to a catalogue of games. Launched 12 years ago, the service has been expanded to include three different membership options, with the higher levels including game trials and cloud streaming. Instead of going into the benefits of PlayStation Plus, adam&eveDDB has delved into the...

creativereview

Ewen Spencer shoots a sticky campaign for Diesel

The name of Diesel’s new range, Track Denim, might conjure images of athleticism and sporting excellence. Though while the campaign to launch the range certainly involves sweat and marathons, the track is nowhere in sight. Instead, we’re taken to the fusty depths of the club under the guidance of Ewen Spencer, who since the 1990s has been documenting young people,...

creativereview

Brutal but cinematic documentation of the NYPD homicide division

Until 2018, the NYPD had never in its history granted a photographer access to its homicide division — which isn’t wholly unsurprising, when you consider both the grizzly nature of the profession, and the innumerable misconduct scandals that have plagued the NYPD over the years. However, for two years (2018-2020) New York-born photographer Theo Wenner was granted unprecedented access to...