creativereview

Penguin announces the winners of its 2022 Cover Design Awards

Penguin is of course renowned for its cover designs, meaning that competition for its awards is fierce. This year there are three categories: Adult Fiction, Adult Non-Fiction and Children’s, with participants invited to reimagine the covers for titles by Bernardine Evaristo, Dara McAnulty, and Robin Stevens. Over 1,500 entries were received this year, with the publisher opening up the award...

creativereview

America’s least favourite fish gets a rebrand

Ever heard of Patagonian toothfish? Slimehead? Peekytoe crab? All of these none-too-delicious-sounding fish have been the subjects of successful rebranding campaigns, becoming Chilean sea bass, Orange roughy, and mud crab, in a bid to get people eating them. Chicago-based practice Span Studio is hoping it can work some similar magic on Asian Carp – an invented, catch-all name for various...

creativereview

JeeYoung Lee on building fantasy origami worlds

One of South Korea’s most promising creatives talents, JeeYoung Lee’s unique approach to world-building has been featured by the likes of the New York Times and earned her commissions from brands including Hermès, Samsung and Tiger Beer. Inspired by her mother’s own oil paintings, Lee dreamed of becoming an artist when she was growing up. As an undergraduate, she regularly...