We look at how photography, design and storytelling are helping food brands and restaurants come back down to earth, with insights from New York magazine photo editor Megan Paetzhold and Otherway founder Jono Holt...
Workwear brand ToWorkFor embraces risk in pun-based new ads
ToWorkFor has launched a new campaign by Lisbon-based agency Stream and Tough Guy called Risky Advertising for Safety Workwear, which involves a neat workaround to bringing in celebrity talent without the eyewatering costs. The campaign shows people wearing ToWorkFor’s new collection as they unflinchingly face down risky scenarios inspired by the Hollywood stars Tom Cruise, Will Smith and Wesley… Source...
A mid-century modernist take on animal illustration
Sitting just the right side of twee, US artist Charley Harper’s images of flora, fauna and wildlife scenes straddle the tricky line between whimsical and the rigid geometries of mid-century modernism. While ‘vintage’ illustrations of ladybirds, owls, otters, underwater scenes, flowers and the like often take on more traditional approaches, including watercolour, Harper’s work across both… Source...
Tabit Rida plays with light and shadow in his evocative images
Tabit Rida’s introduction to photography came in 2017, when by chance he was given the opportunity to assist a number of established photographers. His eyes were quickly opened to the art form’s ability to tell stories and convey emotions without using words, and he began documenting anything and everything on the streets of Marrakech. It wasn’t until the summer of...
New Burger King posters feature meaty-looking vegetables
Burger King is no stranger to posters that make you look twice. Two years ago it famously debuted the Mouldy Whopper campaign, which intended to highlight that its product was so fresh that it would rot (unlike burgers that feature preservatives). The disgusting looking imagery caused wide debate, but was ultimately lauded across the ad industry, at least in award...
Why place brands should embrace their ‘difficult’ bits
Is Essex right to leave TOWIE behind, or is it abandoning branding gold? Lantern’s Ryan Tym discusses why the best ideas for place branding sometimes come from unexpected sources...
What archives bring to the creative process
Information designer Giorgia Lupi and photographer Tom Wood explain the creative, practical and personal value of their archives...
Logo Beginnings delves into the deep history of logo design
“The logo has become an established fixture in all aspects of human activity,” writes designer and author Jens Müller, who’s no stranger to the history of graphic design. “These days, it is almost impossible to imagine a university, band, medical practice, community initiative, or app without a custom-designed source identifier composed of shapes and letters.” In Logo Beginnings… Source...
What Coinbase’s Super Bowl ad reveals about how we adopt new tech
Coinbase’s Super Bowl ad – and the fallout after it – has shone a spotlight on the relationship between tech and marketing. Here Lore Oxford, global head of cultural insights at We Are Social, examines what it can teach us...
The Grand National gets a galloping new standalone brand
In 2022, the annual steeplechase welcomes an in-person audience for the first time in two years – 2020 was held as a virtual race, and only owners, trainers and staff were allowed onto the racecourse in 2021. To mark its return to normality, the Grand National is launching its first standalone visual identity – previously, the horse race was branded...
The do’s and don’ts of creative side hustles
Three creatives share advice on how to start (and stick with) a side hustle – from balancing it alongside your day job to ensuring you are doing it for the right reasons...
How artists subverted the language of advertising to talk about AIDS
This year marks 50 years since the decriminalisation of same-sex relationships in Norway, a change in legislation that not only “legitimised sexual difference”, but also “had cultural, social and political repercussions”, according to the Henie Onstad Art Center in Oslo. The legislation’s half-centenary is being marked by many cultural institutions in Norway as part of a national Queer Culture… Source...