creativereview

Picture book Midwife, Wha! offers an inclusive look at birth

Jo Zasloff has been a midwife for nearly 20 years, and though she’s always welcomed the curiosity children express around birth, she found there was little “age-appropriate material” around to explain what her role involves. Existing literature was “sweet but often outdated” or centred on a very narrow view of birth, so Zasloff has teamed up with designer Claudine Eriksson...

creativereview

OpenAI leans into ‘human craft’ for debut ChatGPT brand campaign

In a bid to further cement ChatGPT’s prominent place in our everyday lives, OpenAI has released its first major campaign for the popular AI chatbot. Following a much-anticipated Super Bowl ad earlier this year, which looked to position ChatGPT as one of humanity’s greatest inventions, this latest marketing venture instead grounds itself in the day-to-day realities of users. Source...

creativereview

App turns bedtime stories into audiobooks for visually impaired children

The Royal Society for Blind Children (RSBC) has partnered with creative agency Innocean Berlin on the release of a new app designed to improve access to audiobooks for visually impaired children. Bedtime Donations, which is available to download now on the App Store and Google Play, captures the voices of parents and caretakers as they read bedtime stories, and transforms...

creativereview

How a ‘fixed-flex-free’ framework builds more adaptable brands

Static brand systems are no longer fit-for-purpose for modern organisational needs. Strategic flexibility is vital to build systems that successfully adapt to audiences, contexts and cultural moments while maintaining their core recognition. At a recent webinar hosted by Frontify, brand leaders from Mozilla and Jones Knowles Ritchie (JKR) shared insights on building flexible brand systems… Source...

creativereview

Spotify creates campaign for Vietnam’s 80th Independence Day

Coinciding with Vietnam’s 80th Independence Day, Spotify has collaborated with local creative agency Happiness Saigon on a new campaign that taps into the festive mood through music. With the anniversary always proving an emotionally-charged moment across the country, and serving as a period for both reflection and celebration, Spotify and Happiness Saigon wanted to find a way to enhance this…...