Australian digital bank Bankwest has become known for its tongue-in-cheek approach to marketing, following a series of adverts launched last year that highlighted how efficient banking can give you more time to spend on weird and wonderful things. Released as part of the Just Enough Bank brand platform, the Bankwest team found that simple, silly spots like these resonated strongly...
Base unveils dynamic identity for major new Brussels art museum
Set in a former Citroën building in the north-west of the capital, the highly-anticipated venue promises to be more than just a place to see art. Merging art, architecture, performance, food and public space, Kanal looks to “redefine the role of public cultural space in Europe and beyond”. “This project involved creating a brand for a cultural organism rather than...
Base Design unveils dynamic identity for major new Brussels art museum
Set in a former Citroën building in the north-west of the capital, the highly-anticipated venue promises to be more than just a place to see art. Merging art, architecture, performance, food and public space, Kanal looks to “redefine the role of public cultural space in Europe and beyond”. “This project involved creating a brand for a cultural organism rather than...
Are websites becoming beautiful again?
In an online world engineered for speed and constant stimulation, a growing number of digital design studios like OB Studio are rethinking websites as spaces for deeper creative expression...
A new monograph celebrates Margaret Calvert’s influence
Almost every journey made on UK roads is shaped by Margaret Calvert’s work. Best known for co-creating the national road signage system with Jock Kinneir, Calvert’s “ultra-legible” Transport typeface and pictograms have quietly defined the visual language of travel for decades. Surprisingly, Margaret Calvert: Woman at Work, released this month, is the first monograph dedicated to her work. Source...
Anti-fascist group wins trademark rights to neo-Nazi code
Laut gegen Nazis (Noise Against Nazis), which was founded in 2004 to confront the threat of right-wing extremism, has obtained the trademark rights to the neo-Nazi code ‘ESSESS’, stopping it from being used by far-right groups to make money and spread their ideologies. Based in Germany, the organisation uses public outreach to “strengthen democratic values and freedom” and stymie the...
Vairi MacLennan on content that lives beyond the algorithm
As brands try to stay relevant without chasing trends, Lucky General’s head of content Vairi MacLennan argues for a slower approach to content and a more inclusive style of leadership...
The best ads from Super Bowl LX
For all the hype and bluster surrounding the Super Bowl, there really is no event quite like it when it comes to compressing the US national mood. The 60th edition of the NFL’s marquee fixture once again combined sport, spectacle and extremely expensive advertising – each 30-second spot reportedly costing an eye-watering $8 million – reminding us that scale, rather...
The Monthly Interview: Tom Sachs
As he publishes his new book, the artist and designer discusses his philosophy of world building and why a notebook matters more than a studio, plus why creativity belongs to everyone...
Saint-Urbain develops new brand identity for New York’s West Village
NYC-based creative agency Saint-Urbain has worked with West Village Partnership (WVP) to devise a new brand for the organisation, guided by the area’s past, present and future. With a new name to position the organisation as a union of residents and workers that love and want to improve the West Village, WVP needed a visual brand language that could communicate...
Saint-Urbain rebrands New York’s West Village, drawing on its rich culture
NYC-based creative agency Saint-Urbain has worked with West Village Partnership (WVP) to devise a new brand for the organisation, guided by the area’s past, present and future. With a new name to position the organisation as a union of residents and workers that love and want to improve the West Village, WVP needed a visual brand language that could communicate...
Can Vinted crack the US fashion resale market?
The second-hand platform is launching in New York with a playful campaign that celebrates the joy of decluttering. We get the low down from its VP of corporate affairs and the agency behind the work...

