Designer Jens Marklund has worked with Ogilvy, Apple and Airbnb, but faced a whole new set of challenges when he decided to launch his own brand, Small Act...
The FCA calls in Emil the Seal to stop consumers slipping into scams
The Financial Conduct Authority (FCA) has decided that the best way to cut through the noise of financial warnings isn’t another stern voiceover or bullet-pointed disclaimer. It’s a seven-foot animatronic seal. Created with M+C Saatchi, the FCA’s latest campaign – catchily titled ‘Check if it’s real, before you seal the deal’ – introduces consumers to the regulator’s new Firm Checker...
Ikea hides its prices to showcase quality in latest campaign
People are quick to judge a product’s quality by how much it costs. So to shift the conversation, Ikea’s latest campaign aims to get consumers to focus on the quality of its products, without being influenced by the brand’s reasonable prices. Created by Mother and shot by photographer Marloes Haarmans, the campaign comprises a series of OOH posters featuring Ikea...
How heritage brands can stay culturally relevant in 2026
Heritage is hugely valuable but is not enough on its own for a brand to survive today – instead they must move beyond nostalgia and be relevant to contemporary culture too, says Campfire’s co-founder Alex Brown...
Wikipedia celebrates 25 years with human-centred campaign
For 25 years, Wikipedia has aimed to provide the world with “human-powered, accessible” knowledge and information. To celebrate its anniversary, the Wikimedia Foundation – the non-profit that runs Wikipedia – has launched a campaign to provide an insight into the platform’s evolution. Developed in partnership with purpose-led agency Kin, the video docuseries not only offers a behind-the-scenes… Source...
New convenience store Storrd launches with bold mission and identity
“When Storrd approached us, it was instantly clear they weren’t just launching another convenience store – they were determined to become a genuine beacon of hope in a sector that’s lost its way,” says Among Equals founder Emily Jeffrey-Barrett. “That ambition powered every creative decision.” At the centre of this new identity is a punchy wordmark with bold black letterforms...
Hermeti Balarin on why human work will outlast the hype
Wieden+Kennedy London’s CCO reflects on a volatile year just gone, and why he’s embracing a “real work for real people” mantra in 2026...
Cadbury’s latest ad focuses on sisterly love
The latest in the brand’s long-running campaign ‘There’s a Glass & a Half in Everyone’ is centred around the story of two sisters, who are parted by 6,000 miles when the older sibling moves to Kuala Lumpur. Calling home, she’s clearly homesick, a feeling that’s reinforced by her sister’s kind gesture of sending her a little piece of home –...
The Mastermind film book shines a light on America’s first abstract painter
Kelly Reichardt has always had a knack for finding gripping drama in the quieter margins of American life, and the writer/director’s latest feature, The Mastermind, might be her slyest gambit yet. Set in Framingham, Massachusetts, in 1970, the film centres on down-on-his-luck family man JB Mooney (Josh O’Connor), who hatches a half-baked plan to steal four Arthur Dove paintings from...
British Heart Foundation turns park benches into celebrations of survival
The UK has a long-standing affinity with park bench memorials. They’re everywhere once you start looking: tucked beside duck ponds, overlooking football pitches, occasionally facing nothing in particular. Some are tender, others solemn, while some are unexpectedly funny. (Few capture the national sense of humour better than an infamous dedication in north London that reads ‘In memory of Roger… Source...
Ben Wheatley on returning to his DIY roots with Bulk
The writer/director tells us about the making of his micro-budget latest film, and how it inspired him to get into the fanzine game...
How to bring your experiential event to life online
As more audiences crave IRL experiences, brands are delivering increasingly spectacular and surprising events. But how do you best translate these to social and digital formats to reach those who can’t be there?...