creativereview

A Woman’s Work spotlights female documentary photographers

The British Culture Archive is staging a free exhibition in Manchester that examines 50 years of documentary photography by women, starting with two photographers whose perspectives are rooted in parts of northern England. It features work by the late Newcastle-born social documentary photographer Tish Murtha, who began documenting everyday life in Elswick – a district on the west side of...

creativereview

Elvie’s energetic new spot champions the power of women’s bodies

Titled Smart Bodies and created by Mother London, the ad takes an anthemic approach to women’s health, with Lazarus’ lyrics emphasising the complex brilliance of women’s biology, while paying tribute to motherhood. Starring alongside Lazarus in the spot are a group of women, some pregnant, some breastfeeding, who showcase a number of Elvie’s products along the way. “Elvie continues to...

creativereview

Agencies aim to build connections among women creatives for IWD

Launched to coincide with International Women’s Day this year, MadeBrave and Wunderman Thompson are among the agencies to come up with an initiative to support women in the creative industries. Responding to the gulf in real-world communication caused by the pandemic, strategy brand agency MadeBrave has set up a networking and advisory initiative for emerging women creatives… Source...