Panóptico de Actualidad Gráfica y Visual
The campaign arrives as brands across the globe wrestle with how to address inflation, and how much of their rising costs they can pass onto customers. Tone of voice can be vital during straitened times, as we discussed in a recent interview with Reed Words’ Orlaith Wood, who advised that brands shouldn’t ignore the situation its customers are in: “When...
According to research by the World Health Organisation, a shocking 98% of Indian schoolchildren breathe toxic air, both outside but also within classrooms. Air pollution impacts neurodevelopment and cognitive ability and can trigger asthma, and childhood cancer. To raise awareness of this issue, nasal health brand Otrivin, owned by global consumer health company Haleon, has launched a clean air… Source...
When Burberry revealed its new branding on February 6, there was an audible sigh of relief from both the graphic design community and the fashion world. That’s not to say Peter Saville’s previous visual identity for the luxury house was particularly disliked; nor do people necessarily appreciate the constant flip-flopping between logos every time a new creative director comes in....
We speak to publisher Tony Herrington and new art director Guillaume Chuard about the magazine’s no-frills layout and visual identity...
The world is rapidly changing, influencing how customers act and buy. Staying updated on these global contexts is a tough task for brands, as it requires them to constantly follow what’s happening in culture, fashion, ecology, politics and the economy. In its trends forecast for this year, titled Creative Trends 2023: Ready to Escape?, Depositphotos has distilled its creative insights...
In 2019, the logo and visual identity for Paris 2024 was launched. The logo combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – with an image of Marianne, a female figure representing the French Republic. For the first time the logo will be the same for both the Olympic and Paralympic Games....
Pop art, festival posters, and the collective experience of music all informed the 2023 Eurovision branding, created by Superunion and Starlight Creative. We examine this year’s radical new look...
Ahead of a hotly tipped awards season for Baz Luhrmann’s biopic of the King, Mandy Walker discusses her role in bringing the film’s aesthetic to life – and why there aren’t more women in cinematography...
The Marvel effect is one of the most divisive trends to have gripped the film industry in recent years. While increasingly big-budget superhero movies have a knack of drawing in A-list talent, there also seems to be a limitless supply of Hollywood directors queueing up to slag them off. There’s a certain irony in the fact that Disney-owned Hulu’s new...
Virtual worlds and games offer a direct line to a younger demographic, but they’re not an easy win. CR chats with Dubit’s Andrew Douthwaite about the opportunities and challenges of platforms like Roblox...
During our first five years of life, more than a million connections between the nerve cells in our brain are formed every second. Our experiences, relationships, and surroundings during this time fundamentally shape the rest of our lives – affecting everything from our mental and physical wellbeing to the way we parent our own children. Despite this, one in three...
Over 50,000 athletes attend the TCS New York City Marathon each year, gathering from countries across the globe and attracting spectators in their thousands. Participants are led through all five of New York’s boroughs, and across five bridges, before finishing their 26-mile journey in the city’s Central Park. The event – which is led by non-profit organisation New York Road...
