creativereview

Eat Dirt enters detergent market with disruptive, design-led identity

A new challenger has entered the laundry aisle, adding some much-needed design sparkle and ethical thinking to the category. Eat Dirt, a London-based startup founded by former ad execs Jordan Woolley and Catherine Barr, is launching with a visual-first approach that takes aim at what it sees as tired tropes: plastic bottles, pastel scents and joyless branding. Illustrated by Spanish...