With the 2026 Winter Olympics due to begin on February 6 in Italy, brands around the world are beginning to tap into the energy and anticipation that the iconic event brings. For Delta Airlines, this means spotlighting Team USA, for whom they are the official airline, and revealing the journeys that the athletes are currently on. This week, the brand...
Helsinki invites Pamela Anderson to embrace her Finnish heritage
In a recent interview with Vogue Scandinavia, the Canada-born actor Pamela Anderson said that she wanted to reconnect with her Finnish roots, and even expressed a desire to reclaim her Finnish family name – Hyytiäinen. While she went on to say that this was not possible (for reasons unknown), the Finnish capital of Helsinki took it upon itself to invite...
The Screen Rot guide to content creation in 2026
As social media gets louder, stranger and less predictable, comedians Jacob Hawley and Jake Farrell have found a way to decode it through their cult podcast. Here they reflect on the weird stuff we can’t stop watching...
Eat Dirt enters detergent market with disruptive, design-led identity
A new challenger has entered the laundry aisle, adding some much-needed design sparkle and ethical thinking to the category. Eat Dirt, a London-based startup founded by former ad execs Jordan Woolley and Catherine Barr, is launching with a visual-first approach that takes aim at what it sees as tired tropes: plastic bottles, pastel scents and joyless branding. Illustrated by Spanish...
BBC launches its trailer for the 2026 Winter Olympic Games
BBC Creative has once again created a craft masterpiece for its trailer for the forthcoming Winter Olympic Games, held in Milano Cortina. Set in the frozen landscapes of the Dolomites, and drawing inspiration from the Olympic torch, the film depicts the athletes’ intense efforts via glowing trails that are left in their wake. The campaign sees the BBC’s in-house agency...
Tiffany Rolfe on rewriting the creative rulebook
Coming off a busy year as R/GA chair and global CCO, Tiffany Rolfe, our jury president for creative tech in this year’s CR Annual Awards, suggests when there’s so much change in the air, it’s “on all of us” to create what comes next...
New gameshow by Childline mirrors the experience of digital anxiety
Recent studies have shown that between 1990 and 2021, anxiety disorders among young people around the world have increased by approximately 52%. There is a confluence of contributing factors to consider here, but at the centre is undoubtedly the major role that the internet and social media plays in the lives of children and adolescents. In recent years, we’ve been...
An oral history of Arctic Monkeys’ first album cover
The lead creatives behind the iconic artwork reflect on the cigarette- and alcohol-fuelled photoshoot that would define a generation...
Fortnum & Mason’s new chocolate collection combines taste and sound
Recent studies in the emerging field of neurogastronomy have shown that music and food share a special relationship, with the length, tone, pitch and other qualities of a piece of music reportedly affecting what and how we eat. This research has informed the music that is played in restaurants and cafés around the world, but how do you apply these...
MoMA Mart turns everyday groceries into delectable design objects
The visual language of food has long fed the imaginations of artists and designers alike – think of Andy Warhol’s Campbell’s Soup Cans or Paula Scher’s classic hot dog poster for New York’s The Public Theater. Now, another of the city’s cherished institutions, the Museum of Modern Art (MoMA), is putting food design front and centre with a curated concept...
Offf festival returns to Barcelona in April
What can be better than sitting in the sunshine and listening to some of your favourite designers and creatives share their work, opinions and ideas? This is what visitors to Offf Barcelona, now in its 26th year, have come to look forward to each year. Taking place at its usual venue, Disseny Hub Barcelona, from April 16-18, this year’s line...
How to talk about a rebrand
Rebrands are often judged in seconds, but built over months. Here experts from Koto and How&How share how they shape, explain and protect brand work in an age of constant commentary...

