creativereview

Louis Vuitton has covered Harrods in polka dots

Giant flowers and pumpkins are currently covering the façade of Harrods, painting its stonework in the polka dots that have become Japanese artist Yayoi Kusama’s trademark. It’s all to launch Louis Vuitton’s new Kusama collection – a decade after the brand’s first collaboration with the artist – which spans bags, shoes, accessories and fragrances, all with a Kusama twist. According...

creativereview

A new short film offers a rallying cry against conversion therapy

Conversion therapy has come under fierce scrutiny in recent years. The practice, which tries to suppress someone’s sexual orientation or stop them identifying as a different gender, can include talking therapies and prayer along with more extreme methods such as exorcism, physical violence and food deprivation. It has been condemned by global medical and human rights bodies, and is already...

creativereview

Reese’s likes putting peanut butter in stuff

While those familiar with Reese’s will know that it’s all about combining peanut butter with chocolate, the brand is keen to reiterate this point with its new ad campaign, which features a series of content built around literally putting peanut butter in things. The first ad kicks the idea off in half silly, half sexy fashion, with the somewhat anachronistic...