creativereview

Beak is serving up craft beer with a literary twist

Craft beer packaging has long been a playground for bold visuals and boundary-pushing graphics. From psychedelic illustrations to stripped-back typography, the humble can often acts as a tiny aluminium billboard, selling not only a drink but also an aesthetic. Yet as the space becomes saturated with increasingly elaborate artwork, some brewers are looking for new ways to stand out. Beak...

creativereview

Art & Sole, the definitive sneaker culture bible, gets an update

Seventeen years after its original publication, Art & Sole returns in an expanded, updated edition, capturing the evolution of sneaker culture with the same sharp eye for artistry and design that made the first edition essential reading for sneakerheads everywhere. Author Nathan Gale began documenting sneaker design in the mid-2000s as a way to explore the intersection of contemporary art…...

creativereview

Fredrik Bond directs new Inception-esque spot for Citroën

BETC Paris has once again partnered with renowned Swedish director Fredrik Bond on a new advert for Citroën. Following his 17th century-themed spot for the French automobile company last year, which focused on the newly-released ë-C3, Bond has returned for yet another off-the-wall concept. This time it’s Citroën’s latest C5 Aircross model in the limelight, and BETC and Bond have...

creativereview

Eva Cremers champions the chicken nugget for McDonald’s China campaign

This year, for its annual celebration of Children’s Day, McDonald’s China has joined with London-based illustration agency Jelly and Dutch illustrator Eva Cremers on a new character-led campaign titled We Love to See You Play. Looking to target Gen Z, Gen Alpha families and older consumers who want to embrace their inner child, McDonald’s utilised Cremers’ striking visual style to...