Stores have perfected the art of selling, but lost their sense of wonder. Here StudioXAG’s Daniel Wigham explains how he was inspired by a recent brand experience by Hermès, which channeled the power and drama of theatre...
Londoners urged to Act Like a Friend in new TfL campaign
A new campaign from Transport for London (TfL) encourages passengers to step in safely when they witness harassment, hate or other such offences – not by confronting offenders directly, but through small gestures of solidarity with those being targeted. Launched to coincide with National Hate Crime Awareness Week (October 11-18), Act Like a Friend is the latest phase in TfL’s...
Virgin Active’s new campaign calls time on toxic fitness culture
Is the wellness industry making us … unwell? That’s the sentiment behind a new campaign from Virgin Active that turns toxic fitness mantras on their head via a series of tongue-in-cheek messages. Timed to coincide with World Mental Health Day and London’s Royal Parks Half Marathon, the latest phase of the fitness brand’s Leave the Cult, Join the Club campaign...
How VanMoof is reimagining the sound of urban cycling
The Dutch e-bike pioneer has rebuilt from bankruptcy with an evolved ride philosophy rooted in a new sonic identity, designed by audio studio Thndr...
New photo series captures the twilight of Smithfield’s butchery trade
For more than eight centuries, Smithfield Market has sat at the heart of London’s meat trade. It’s where the city’s working rhythms and appetites converge in the quiet hours before dawn. But this ancient institution, which has operated on the same site since 1133, is nearing its end. The market is set to close in 2028, its planned relocation to...
The inside story of the dazzling Oasis Live 25 tour visuals
Nothing about the event of the summer has been ordinary, and this extends to the visuals that have turned the Oasis reunion into a stunning immersive art experience...
Create! is a new book hoping to turn kids into creative leaders
Against a background of continuous cuts to arts funding, and the steady decline of art as a valued subject within education, London-based design and illustration studio Rude has released a new book that hopes to inspire younger generations to pursue creative careers. Simply named Create!, this colourful title by Rude founders Abi and Rupert Meats pushes back against the assault...
PlayStation book celebrates 30 years of the games console
Whether you’re a gamer or not, PlayStation is a brand synonymous with the world of video gaming. Launched in the mid 90s, first in Japan and then rolled out to the US and Europe soon after, it became an instant hit. While other brands had dabbled in 3D graphics, it was the PlayStation console that introduced players to complex 3D...
Joy Gregory on the art of staying connected
As her first major UK retrospective opens at the Whitechapel Gallery in London, the British artist discusses how her work continues to build on conversations around identity, race and politics that began 40 years ago...
New Burger King campaign features parents and kids
The new campaign, which will run globally, is created by Ingo, though it shares a similar style to last year’s Bundles of Joy campaign for Burger King by BBH, which featured real photos and footage of mothers enjoying a Whopper post-birth. Here the kids are part of the campaign, with montage footage showing babies and toddlers trying to take a...
Bringing cities together through design
In a world that often feels increasingly divided, creativity still has the rare power to bring people together. Design, art and culture remind us that collaboration and conversation can bridge language, geography and politics, and that’s exactly what I wanted to explore with my latest project: a creative exchange between Manchester and Barcelona. I’ve just returned from Barcelona after curating…...
The Monthly Interview: Jim Krantz
Jim Krantz’s first book, published by Gost, traces his remarkable journey from commercial photography of the American West – most famously for Marlboro – to creating more experimental artworks...