Panóptico de Actualidad Gráfica y Visual
Radio Times has today revealed a new visual identity – its first significant brand refresh in more than 20 years – as the 103-year-old title looks to reposition itself for a rapidly changing media landscape. Developed in collaboration with branding agency Why Projects, it includes a newly drawn logotype and icon, marking a rare but deliberate evolution for one of...
We often assume brand experience just means events, but it cuts across everything from employee culture to advertising, and offers the biggest growth opportunity for brands, says Matt Michaluk, our jury president for experience in this year’s Annual Awards...
Brands have been playing with the signage on London’s tube network for many years but recent examples have proved intrusive and annoying. Ben Kay examines what’s gone wrong...
Global creative studio Koto has worked with South Korea-based web3 gaming ecosystem Marblex to reimagine the company’s brand identity. Previously bogged down by the intricacies of web3, token exchanges, and NFT trading and infrastructure, Koto’s new look and feel for Marblex instead places the focus where it should be: the fun. During the research process, the team at Koto dug...
The Instacart ad opens on a retro set, complete with a 60-foot stage adorned with orange and green LED lighting, as Boone and Stiller launch into a song about how you can choose the perfect banana for you – “from green to extra ripe” – via Instacart’s Preference Picker app. The scene quickly descends into chaos, however, as Stiller –...
Mozilla has launched a provocative new brand campaign that reframes this year’s State of Mozilla not as a dry annual report, but as a bold cultural and creative platform urging people to reclaim agency in an age of automated tech. Titled Choose Your Future, the work positions Mozilla and its Firefox browser as values-driven alternatives to the increasingly opaque, closed...
Gem Fletcher examines the work of Genesis Baez, who creates photographs with her family and friends which explore themes of memory, imagination and migration...
The Crocs brand has been on a journey over the past decade – while once heavily mocked for their ugliness and practicality, the foam clogs have become a fashion icon in recent years. This turnaround has been achieved in part by a series of smart collabs, with both musicians (Justin Bieber, Bad Bunny, SZA etc) and a curious variety of...
Absolut Vodka has teamed up with Tabasco to create a fiery campaign celebrating a collaboration between the two brands. Created by Wieden+Kennedy London, the spot is set in the volcanic fields of south Reykjavík, Iceland. To launch the vodka spiked with Tabasco’s famous fermented red pepper mash, the ad follows four figures clad in reflective, fireproof suits as they traverse...
CR explores the value product placement holds for brands and audiences, and how the industry has evolved in the age of streaming...
As ShowStudio turns 25, its founder reflects on changes within the fashion industry and beyond, and how we are living through the “most exciting creative time I can imagine”...
Much like its summer cousin, the Winter Olympics has long been fertile ground for brands angling for cultural resonance. Yet while some campaigns stand tall on the podium of public consciousness, others fade from view quicker than a half-pipe wipeout. Hoping to achieve the former, US healthcare apparel brand Figs has opted for a refreshingly different approach, shifting the spotlight...
