creativereview

The best ads from Super Bowl LX

For all the hype and bluster surrounding the Super Bowl, there really is no event quite like it when it comes to compressing the US national mood. The 60th edition of the NFL’s marquee fixture once again combined sport, spectacle and extremely expensive advertising – each 30-second spot reportedly costing an eye-watering $8 million – reminding us that scale, rather...

creativereview

Saint-Urbain rebrands New York’s West Village, drawing on its rich culture

NYC-based creative agency Saint-Urbain has worked with West Village Partnership (WVP) to devise a new brand for the organisation, guided by the area’s past, present and future. With a new name to position the organisation as a union of residents and workers that love and want to improve the West Village, WVP needed a visual brand language that could communicate...

creativereview

Atlassian Williams gears up for new F1 season in partnership with Claude

The Atlassian Williams F1 Team is bringing AI into the heart of its operation, announcing a multi-year partnership with Anthropic that will see its Claude assistant integrated across the entire organisation as its ‘Official Thinking Partner’. Rather than a surface-level sponsorship, Claude will work alongside Williams’ engineers, strategists and operations teams… Source...