Panóptico de Actualidad Gráfica y Visual
Beginning with a demo of how someone might use Siri to help them start their day, the two-minute-long ad then proceeds to run through examples of how the software in Apple’s products can aid people with disabilities. It is set to a soaring soundtrack of I Am The Greatest by Spiniflex Gum, which brings an emotional resonance to the everyday...
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With the economic outlook for 2023 looking decidedly gloomy, business as usual for brands won’t cut it. Instead, they need to make crucial changes now to prepare for the future, says Wolff Olins’ Wayne Deakin...
The designer shares the story behind her first solo branding project – which channeled the Tupperware parties of the 70s – and how it kickstarted a philosophy of «radical client honesty»...
Founded in 1955, ITN has built a reputation within the UK media landscape for producing news programmes, current affairs series and digital services across the ITV network, Channel 4 and Channel 5. The business and its output has expanded significantly since the 1950s. Today, it is made up of seven divisions, including newsrooms, news production, business, education, productions, post-production… Source...
For the last episode in the current series of CR’s podcast Creativity Sucks! we are addressing how – and if – brands should embrace sex and sexuality today. The expression ‘sex sells!’ has been an advertising cliché for decades, but with its overtones of exploitation and manipulation it sits uneasily in today’s marketing landscape. In this episode of the podcast...
Wok to Walk began life in 2004 as a tiny restaurant in Amsterdam, inspired by the founders’ travels around Asia. Fast forward to today, and it’s a global food brand with over 100 sites in 20 countries. While the company has always placed emphasis on healthy, affordable and freshly cooked food, over the years perceptions of the brand had become...
DDB Fresh promises to bring fashion innovation together with brands in other sectors. Darko Silajdžić, who is heading up the agency, explains why Fresh’s proposition will go further than merch...
After breaking into the world of book publishing several years ago, film production company A24 is expanding its focus to younger audiences. Earlier this year, it released its first children’s book project – a reprint of Star Child by Claire A Nivola, which, in a clever ploy, was quoted in another A24 enterprise, Mike Mills’ 2021 film, C’mon C’mon. A24...
Designers the world over are devoted to the concept of form following function. But, argues We Are Pi’s Rick Chant, the world of the 21st century requires the addition of engagement to truly break through...
Offering the world’s first IVF insurance, Gaia was created after its founder, Nader AlSalim, had a firsthand experience of what is a complex and expensive procedure. He was inspired to find a way of helping other families access IVF without succumbing to the financial hurdles that often make it impossible or unsustainable in the long-term. AlSalim was also keen to...
As part of its new Tech Reborn campaign, Back Market, the online marketplace for refurbished electronics, has released a short film titled The Monster. Directed by Nexus Studios’ Johnny Kelly, the film tells a sweet story about how the buying of tech can be made more sustainable. The film’s monster puppet protagonist – made from a messy bundle of old...
