creativereview

Anthropic bets big on problem solvers with first Claude campaign

Anthropic has finally joined the advertising fray. Its debut campaign, Keep thinking, is less about glossy slogans and more about staking a claim: Claude, its AI model, isn’t here to replace your brain, but to sharpen it. Created in partnership with indie powerhouse Mother and backed by a multi-million-dollar spend, the campaign marks Anthropic’s first serious brand play after years...

creativereview

A new exhibition celebrates the radical design of protest posters

From the Suffragettes to Rock Against Racism to the march against the Iraq War, protest has long shaped the UK’s cultural, social and political landscape. Recently, however, this fundamental democratic right has come under intense scrutiny. The Public Order Act 2023 granted law enforcement agencies new powers to restrict public demonstrations deemed likely to cause “serious disruption”. Source...

creativereview

Jude Law is tired of being a romantic in new Uber Eats spot

Continuing its ‘When You’ve Done Enough’ UK brand platform, which launched earlier this year, Uber Eats has worked with agency Mother to release a new instalment starring renowned British actor Jude Law. Titled Romance’d Enough, the TV spot follows Law as he tries desperately to avoid romantic moments that threaten to unfold as he navigates the streets, parks and shops...