We discuss how parenthood affects people’s relationships with their creative identities, and explore the new mindset the industry could adapt to close the career gap for mums...
New Carlsberg campaign takes us on a “three-decade pub crawl”
Carlsberg has sponsored Liverpool FC for 30 years this season, making the partnership the longest-running in the Premier League. To mark the occasion, the Danish beer brand has launched a new multi-channel campaign, dubbed Forever Fans and helmed by by The Network, a global network comprised of independent agencies. A film directed by Danish director Tore Frandsen is at the...
Gradwatch 2022: Niall Hodson, London College of Fashion
“I think there’s nothing better than a good story, and I believe that everyone’s got a story to tell,” says Niall Hodson. “I’m a real hater of being on my phone all the time and I like writing things down and listening to people’s tales – usually they’ll have a great phrase or something, and they always seem to resonate...
Gradwatch 2022: Eden Poole, Winchester School of Art
“I’ve always struggled with the idea of having a ‘style’: I just wanted to be able to create what I wanted to create in that moment in time,” says Winchester School of Art grad Eden Poole. She needn’t have worried, however, having emerged from her Graphic Arts course with a distinctive but hugely versatile style of motion graphics that ranges...
Harriet Noble tackles health and human nature in her sunny illustrations
Harriet Noble’s illustration practice is rooted, like most creatives, in those formative childhood years. Her use of paper in particular stems from her days creating shoebox buildings and furniture out of paper and card, which have translated into her leggy characters and layered scenes that are often constructed from paper today. Noble came from a fine art background but found...
Does the creative industry have an age problem?
Older creatives have bags of experience and the ability to crack a brief like a walnut. So why aren’t studios and agencies hiring and keeping hold of more of them?...
Gradwatch 2022: Ben Parmenter and Keilan Grant, Falmouth University
“I never really thought of advertising as a career path, purely because I didn’t know it was a career path. And then when I looked further into it, I realised it was all of my pet interests and skills combined,” says Keilan Grant – one half of Ben & Keilan, a copywriting and art direction duo. Both studied Creative Advertising...
Explore the vanishing art of menu design in a new book by Taschen
Taschen has released a new book that explores the visual history of menu design between the years 1800-2000. Authored by Steven Heller, co-founder and co-chair of the MFA Design programme at the School of Visual Arts, New York, and edited by Jim Heimann, the executive editor of Taschen America, this publication is a “culinary and graphic travelogue through Europe”. Starting...
Does university equip you for life in the creative industry?
Universities and industry are inextricably linked yet serve different purposes – do they need to be more joined up for the creative industry to thrive?...
Gradwatch 2022: Katrina Sadovnikova, Arts University Bournemouth
“Some pieces were drawings that would probably make people think I’ve done acid, but I haven’t,” says illustrator Katrina Sadovnikova of the portfolio that landed her a place on Arts University Bournemouth’s illustration degree course. “[It was] very bizarre – wine bottle fountains and people falling out of a fairytale house. Bizarre things with a lot of colour, a lot...
Nike’s new campaign finds sporting magic in the mundane
While most back-to-school campaigns tend to blend into a sea of samey school uniform commercials, Nike is approaching this highlight in the children’s calendar differently this year. In its new campaign, Never Done Playing, the sportswear brand focuses on finding the magic in the mundane by transforming everyday chores into sporting events The campaign is led by creative consultancy Soursop…...
Why we need to promote the creative industry in schools
Key to bringing new, diverse talent into the creative industry is to raise awareness at a school level, where the career opportunities it brings are still too often opaque and misunderstood...