Titled Wear Wool Not Fossil Fuel, Woolmark’s new campaign features striking imagery to emphasise the negative impact of synthetic fabric and the crude oil used in its manufacture. Released to coincide with the September fashion weeks around the globe, creative company 20something pulls no punches in the ad, which is directed by Studio Birthplace, the directing team behind Greenpeace’s award…...
Tabitha Soren’s photos address our tech dependence
Unlike many of the things we interact with on a daily basis, the technology we use bears very few physical traces from our contact with it, since most of the activity taking place is happening behind a screen. One trace that is left behind however, is the marks made by our fingers; not always immediately perceptible, these marks are nevertheless...
Soho House launches new magazine with a splash
Soho House is known for its luxe members-only clubs around the world, as well as a growing array of offshoots, like its plush homeware and skincare ranges. So the new Soho House magazine may surprise those who would expect the dimmed lights and muted luxury of those spaces to be translated onto its pages. Yet surprise is exactly what recently...
Modern Life’s visual identity puts a different spin on insurance
Life insurance is a purchase which most people only make a couple of times in their lives. It’s a process that is further complicated by the antiquated nature of the industry, which typically relies on outdated legacy systems and unreliable manual processes. Tech startup Modern Life was founded in the hope of upending traditional approaches to life insurance. The brokerage...
How advertising infiltrated the art world
A new exhibition at the Los Angeles County Museum of Art examines the ever blurring lines between advertising and art photography, and how the two worlds have influenced each other...
Why the world needs a new type of leader
Rama Gheerawo, the director of the Helen Hamlyn Centre for Design, has published a new book which aims to demonstrate how a different, broader kind of leadership would change the world for the better...
Radio Cairo is a different kind of design collective
A few months back, a “collaborative design collective” emerged seemingly out of the blue called Radio Cairo. While Radio Cairo isn’t actually a radio station, the designs created by the group draw heavily on Cairo’s music scene, aiming to “revive the local visual languages of Cairo’s music industry” through imagery referencing everything from the region’s historical classical music to Mahraganat…...
Ryvita goes full colour in new visual identity
Founded in 1925 by John Edwin Garratt, Ryvita was brought to life when the world was a far simpler place – and consumer choice was much more limited. The rye-based crispbread is one of those brands that many of us grew up with, but was typically viewed as as a ‘diet’ option for weight conscious mums. Since Ryvita’s heyday, society’s...
The Leaders Issue of Creative Review is out now!
Leadership is under much scrutiny these days as we see our governments, businesses and institutions grapple with ongoing challenges, crises and disruption. What is clear is that the people at the top of organisations are key to how they develop and address the varied needs of those working with them. Clear-sighted leadership can inspire people through periods of change, whereas...
Why mixed media ads are having a moment
A growing number of campaign films are bringing together different animation studios with contrasting styles. We look at why this approach has found favour recently – and how it can be a great way of showcasing new talent...
Unravelling the grocery delivery brand boom
There’s been a rapid rise in on-demand grocery delivery apps, complete with similarly snappy names and attention-grabbing branding. But can they compete with traditional supermarkets amid the cost of living crisis?...
Branston Pickle marks 100 years with a tangy brand refresh
After Branston Pickle’s new logo and packaging design, both by This Way Up, were revealed earlier this summer, the condiments brand is launching a refreshed identity led by Wonderhood Studios. The new visual and verbal identity leans into its lengthy heritage, having spent the last 100 years as a staple of many British kitchens. According to Simon Elvins, head of...