As HBO’s TV adaptation of the hugely successful game sweeps across the world, hear how California-based studio Elastic designed the oddly beautiful opening credits...
Artist Alex Prager has one word for us: Run!
Alex Prager’s new exhibition, Part Two: Run, is the concluding chapter of her investigation into social upheaval and humans’ response to it, which began with her exhibition Part One: The Mountain that debuted this time last year. The exhibition’s name stems from its central component – a short film called Run, which is in turn named after a song by...
How ASICS has embraced its past to secure its future
In recent years the sports brand has used its founding philosophy as the basis of its marketing campaigns, resulting in authentic, thoughtful and impactful work...
&Walsh rebrands Lex, a social app for the LGBTQ+ community
Lex (short for Lexicon) is the text-centred social app that aims to connect queer lovers and friends. Originally an Instagram account called Personals created by Kell Rakowski in 2017, it mimicked old school newspaper personal ads where people detailed their desires and romantic requirements. Around 10,000 personals later, Rakowski launched Lex in 2019 as a “low-fi, text-centred dating app where…...
Why ad agencies should prioritise fame over purpose
As Forsman & Bodenfors sets up a new in-house team dedicated to the dark art of digital distribution, we discuss why ‘fame’ is returning to adland’s lexicon...
Eurostar Group receives a rebrand from DesignStudio
Comprising a new logo, symbol, colour palette, photography, illustration and sonic branding, the new identity brings both companies together under the Eurostar name, which was chosen “due to its powerful equity and global recognition”. The new branding will launch in full by the end of 2023, and hopes to put a modern face on the Eurostar Group while respecting the...
Is the creative industry ready for the four-day week?
As the evidence in favour of the four-day work week mounts up, we speak to agencies large and small about why they won’t be returning to the norm...
The Spanish National Post Office is asking you to slow down
The star of the beautifully shot ad is a white horse, who looks on serenely as a series of humans are shown dashing about, eating on the run, or losing the plot when they can’t get what they want, when they want it. Created by Madrid-based agency Mono, the spot was released towards the end of last year, addressing Black...
Timothée Chalamet’s got FOMO in amusing new Apple TV+ ad
As the battle for new subscribers ramps up, streaming platforms are increasingly having to bring out the big guns to stand a chance of competing. This is the premise of Apple TV+’s new spot, which sees it tap into the cult of Timothée Chalamet in order to promote its star-studded slate of original content. From Leonardo DiCaprio to Selena Gomez...
Koto juices up the branding for checkout platform Bolt
Founded in 2014, checkout platform Bolt offers one-click payments for over 300 retailers. Perhaps unsurprisingly, in a time of ever-increasing convenience, the company has raised millions of dollars in investment, taking it to the level of a ‘decacorn’ – that’s a startup with a value of $10b+, for readers outside the world of venture capital. The tech company brought Koto...
Can blockchain make us behave more sustainably?
The initial buzz around NFTs cast a spotlight on the environmental concerns about the energy-intensive process. A new project from Ikea’s research lab Space10 asks whether cleaner ‘next generation’ NFTs can instead drive sustainability...
Louis Vuitton has covered Harrods in polka dots
Giant flowers and pumpkins are currently covering the façade of Harrods, painting its stonework in the polka dots that have become Japanese artist Yayoi Kusama’s trademark. It’s all to launch Louis Vuitton’s new Kusama collection – a decade after the brand’s first collaboration with the artist – which spans bags, shoes, accessories and fragrances, all with a Kusama twist. According...