creativereview

Woolmark takes on synthetic fabrics in bold new ad

Titled Wear Wool Not Fossil Fuel, Woolmark’s new campaign features striking imagery to emphasise the negative impact of synthetic fabric and the crude oil used in its manufacture. Released to coincide with the September fashion weeks around the globe, creative company 20something pulls no punches in the ad, which is directed by Studio Birthplace, the directing team behind Greenpeace’s award…...

creativereview

Modern Life’s visual identity puts a different spin on insurance

Life insurance is a purchase which most people only make a couple of times in their lives. It’s a process that is further complicated by the antiquated nature of the industry, which typically relies on outdated legacy systems and unreliable manual processes. Tech startup Modern Life was founded in the hope of upending traditional approaches to life insurance. The brokerage...

creativereview

Radio Cairo is a different kind of design collective

A few months back, a “collaborative design collective” emerged seemingly out of the blue called Radio Cairo. While Radio Cairo isn’t actually a radio station, the designs created by the group draw heavily on Cairo’s music scene, aiming to “revive the local visual languages of Cairo’s music industry” through imagery referencing everything from the region’s historical classical music to Mahraganat…...