Panóptico de Actualidad Gráfica y Visual
With modern wellness brands moving beyond health shops and into supermarkets, it remains a challenge to stand out amid packaging trends that often over-emphasise the functional and scientific aspects of these products via hard type and no-nonsense design. Equip aims to run counter to this and “return to timeless nutrition that works, because that’s how nature designed it”… Source...
Twenty years on from helping to launch the BBH China office, Kelly Pon reflects on the total transformation of the industry there, and what the West could learn from it...
Few sports do sentimentality better than football. Despite its hyper-commercialisation in modern times, it still thrives on nostalgia, ritual and shared traditions. Most memorably in recent years, Axa leveraged its partnership with Liverpool FC for its Empty Seat campaign, raising awareness around mental health and depression in fans (a famous ad from the late 90s for the cult British TV...
Greet explains how his ongoing personal project Phenomena sparked a new way of thinking about his work and his approach to outdoor photography...
The Blank Space author explains why the algorithm, the rise of right-wing politics and our general desire to always be liked have led to culture losing its edge. But don’t worry, there is a way out...
Butoh is an avant-garde dance form that emerged in post-war Japan in opposition to the growing influence of Western culture. Its movements are slow, primal and unrestrained. Dancers paint their bodies white and contort into ghostly figures, becoming “vessels for something beyond themselves”. Photographer Tom Johnson was introduced to Butoh by his friend Mari Ohashi around six years ago. Source...
Made from industrial stainless steel, the Trolley Bag emulates the design of the supermarket’s full size trolleys and launched during The Lidl Fresh Drop event in the capital. Incorporating a trolley handlebar, it features a keychain coin fob, which can connect to real in-store Lidl shopping carts. The collaboration is the supermarket’s second project with Bentel and his New York-based...
As AI continues to gain cultural momentum, the real question isn’t what it can do but how human intent can shape the work it produces. Here, three experts working across education, tech and design explore the opportunities and risks...
From cod fillets to phone cases, brands are using real products, not gimmicks, to create cultural relevance and fandom. And, unlike other stunt advertising, it’s all about longevity...
According to research, 60% of ice cream is consumed after 6pm. Given that any spikes in sugar intake can affect people’s sleep, Snooz has been developed to be consumed in the later hours. In place of emulsifiers and E numbers, it contains a sleep-friendly mix of camomile, theanine, magnesium and lemon balm. “We looked at tonnes of ice cream brands...
At a time when financial services brands are significantly increasing their TV advertising spend, Hargreaves Lansdown has launched its most ambitious campaign to date in a bid to stand out from the competition. Created by Wonderhood Studios, newly appointed as the investment firm’s creative agency partner, Helping Britain Invest Through It All arrives after a significant year for the business…...
Global creative studio Koto has unveiled a comprehensive brand evolution for MachineX, the decentralised exchange positioning itself at the centre of the so-called Machine Economy. If that sounds like dense Web3 jargon, that’s precisely the challenge Koto set out to solve. MachineX is built on peaq’s blockchain technology and enables humans and machines to trade everything from DePIN utility… Source...
