To come first in the AI gold rush, tech firms need to show EQ and not just IQ, says forpeople’s Jack Merrell...
Suspending belief: 35 years of Tomato
As the collective known as Tomato prepares to turn 35, we speak to two of its founding members, Simon Taylor and John Warwicker, about disagreeing in the right way and keeping the conversation going...
Columbia offers Flat Earthers the keys to the company in new ad
Building on its Engineered for Whatever brand platform, Columbia Sportswear has released a new campaign that continues the brand’s tongue-in-cheek marketing strategy. Titled Expedition Impossible, it features a surprise call-out by Columbia’s CEO, targeted at the Flat Earth community. Developed in partnership with adam&eveDDB, who recently worked with the brand to launch its new platform… Source...
Tomora’s world: inside Tom Rowlands and Aurora’s new musical project
The Chemical Brothers’ Tom Rowlands, ethereal electronic pop and folk singer Aurora, and director Adam Smith talk exclusively to Creative Review about their new collaboration...
DixonBaxi remixes the retrospective with process-led book
There comes a time for many design studios where a retrospective book on the agency’s journey seems like the natural thing to do – especially if it coincides with a milestone anniversary. For some, cataloguing work can be a useful exercise, but for others there’s a desire to not just show the outcome but the process it took to get...
Cloud Dancer is Pantone’s Colour of the Year for 2026
The global authority on colour, Pantone, has announced that its 2026 Colour of the Year is Cloud Dancer (Pantone 11-4201). A “billowy, balanced white”, the shade serves as a calming influence in a “frenetic society rediscovering the value of measured consideration and quiet reflection”. It’s a more stripped-back offering compared to the foodie-inspired colours of previous years which were Peach…...
Spotify Wrapped 2025 film celebrates artist-fan connections
Such is the nature of modern media consumption, no one can really claim to be a true fan of something without posting about it. It’s for this very reason that Spotify’s annual Wrapped campaign has become something of a cultural phenomenon – encouraging users to share their most popular artists, songs, audiobooks and podcasts, all while adding an extra layer...
Leo UK on the power of populism
Populism might be a dirty word in politics, but “populist creativity” – reaching the “length and breadth of the nation” – is the guiding principle behind Leo UK’s creative strategy...
Kim Gehrig helms Apple’s latest spot celebrating accessibility
Apple has regularly created ads highlighting how its products aid accessibility, and in this new film these tools are woven throughout the ad, which sees a group of deaf and disabled students taking part in a musical set at college. They are shown in lecture theatres, science labs, art classes and college parties using Apple tools such as Live Captions,...
London serves as muse for new Beefeater brand world
Building on its Spirit of London campaign, historical gin brand Beefeater has unveiled a new brand world inspired by the idea of “vibrant urban energy”. Designed in collaboration with NB Studio, this update draws on Beefeater’s London roots, and its deep attachment to the city. Eschewing the clichés of gin branding, which these days lean heavily on artisanal, homemade aesthetics…...
How Gap tapped into its legacy to shape a new era
CR speaks to the team reshaping the brand for a new generation through a mix of heritage and renewed emotional and cultural relevance...
Michel Gondry directs dazzling new Chanel film
A dreamy new short film from Chanel has landed ahead of the Métiers d’Art 2026 show in New York, which will be revealed at 8pm ET today. Directed by Michel Gondry, the teaser stars brand ambassador Margaret Qualley alongside Chanel’s newest recruit, A$AP Rocky, in a whimsical love story with more than a hint of Old Hollywood glamour. The dialogue-free...