creativereview

Plants and pollen form the basis of an identity for new cultural centre Mixt

Mixt is a new cultural centre in Nantes, France, consisting of two performance halls, several studios, and a 1,000sqm garden. The centre also looks to engage with the entire Loire-Atlantique region through touring performances, projects and collaborations with partner venues. While under construction, the Mixt team reached out to French graphic design studio Atelier AAAAA to develop an identity… Source...

creativereview

BBH’s new visual identity harks back to its founding ethos

Driven by a combination of technological disruption, macroeconomic pressures and changing client demands, some of the world’s biggest advertising groups have been feeling the pinch of late, with some commentators even heralding “the death of big agency models”. In the past few months alone, we’ve seen WPP’s market valuation decline sharply to roughly £3 billion from its 2017 peak of...

creativereview

Let’s shape a practical future for creativity in the AI era

“AI is not just the future,” begins photographer and educator Lindsay Adler. “It is the now.” Generative functionality is already woven into the daily practice of many designers, photographers, filmmakers and illustrators – whether dedicated AI tools or ambient intelligence embedded in the creative software at the heart of their workflow. Yet, the discourse around AI in creative work tends...

creativereview

Bankwest returns with quirky spots about its smooth banking experience

Australian digital bank Bankwest has become known for its tongue-in-cheek approach to marketing, following a series of adverts launched last year that highlighted how efficient banking can give you more time to spend on weird and wonderful things. Released as part of the Just Enough Bank brand platform, the Bankwest team found that simple, silly spots like these resonated strongly...

creativereview

Base Design unveils dynamic identity for major new Brussels art museum

Set in a former Citroën building in the north-west of the capital, the highly-anticipated venue promises to be more than just a place to see art. Merging art, architecture, performance, food and public space, Kanal looks to “redefine the role of public cultural space in Europe and beyond”. “This project involved creating a brand for a cultural organism rather than...

creativereview

A new monograph celebrates Margaret Calvert’s influence

Almost every journey made on UK roads is shaped by Margaret Calvert’s work. Best known for co-creating the national road signage system with Jock Kinneir, Calvert’s “ultra-legible” Transport typeface and pictograms have quietly defined the visual language of travel for decades. Surprisingly, Margaret Calvert: Woman at Work, released this month, is the first monograph dedicated to her work. Source...