Panóptico de Actualidad Gráfica y Visual
The annual arrival of the new EA Sports FC game often feels anticlimactic, coming as it does a few months into the season when all attention is on the real on-field action. This year, however, the developer has teamed up with Uncommon for a campaign that feels every bit as epic and headline-worthy as the game itself. FC 26 kicks...
The creative director talks about her latest work with Pregnant Then Screwed and The Dad Shift, and how brands can engage with parents and caregivers on a deeper level...
The British-Iranian photographer is currently based in Ukraine, using his work to support charities while documenting the crisis there in unexpected ways, focusing on humanity rather than war...
In recent years, Kraft Heinz has stepped up its brand investment, releasing countless new products and a string of eye-catching campaigns that hope to maintain the brand’s position as a household name. This latest campaign, for the Brazil market, continues this mission, with Heinz unveiling a Halloween-themed campaign designed to capture the imaginations of consumers across the country. Source...
After a summer of record-breaking tours, Alex Reardon, president of Silent House Studios, reflects on staging some of the year’s biggest live events...
With over 80 years of printing experience, die Keure Printing in Bruges, Belgium had become the gold standard. Known for their curiosity, patience and expertise, it’s why independent publisher Loose Joints had worked with die Keure from the beginning. It’s also the reason why when the printers announced it would be shutting its doors earlier this year, the publisher wanted...
What do a goth, a guru and a skydiver have in common? They all feature in the latest brand campaign from Squarespace, which encourages viewers to follow their dreams and grow their business using the website-building platform. The campaign builds on last year’s Change Your World series but dials up the eccentric energy. Created in-house and directed by Walid Labri...
When used with intention and purpose, illustration can enhance a brand. But all too often it is being used only to bring personality to otherwise bland design, says Otherway’s Jono Holt...
Leading outdoor lifestyle brand Kathmandu has partnered with Auckland-based creative agency Motion Sickness on a new global campaign that positions the great outdoors as a source of comfort and relaxation. Building on Kathmandu’s subversive messaging around nature being a place for self-care rather than conquest – as is often the focus for outdoor brands – the new campaign, titled ‘Outside…...
The Ordinary has released a new campaign that pushes back against the empty marketing language used frequently by beauty brands to ‘dupe’ customers. Titled The Periodic Fable, the campaign reimagines the scientific periodic table by substituting various chemical elements for beauty buzzwords. From ‘age-defying’ and ‘magic’ to ‘wrinkle erasing’ and ‘flawless’, the newly-devised chart lays out the… Source...
With a new leadership and agenda, the Green Party is shaking off its stagnant image and getting attention. To fully capitalise on this, it needs to embrace design and comms to reach new voters, says strategist and designer Sana Iqbal...
Stores have perfected the art of selling, but lost their sense of wonder. Here StudioXAG’s Daniel Wigham explains how he was inspired by a recent brand experience by Hermès, which channeled the power and drama of theatre...
