The National Art Centre French Theatre in Ottawa has unveiled its visual campaign for the 2025-26 season, featuring a series of bright, bold illustrated posters that capture the energy and spirit of the organisation. Montreal-based graphic design and marketing firm Paprika was commissioned to oversee the project. Together with local illustrator Mathieu Labrecque, they took this as a chance to…...
Let’s make the internet beautiful again
The ad industry bears a large responsibility for the design mess that is the internet, but maybe it could also help clear it up? So asks Franki Goodwin, CCO at Saatchi & Saatchi and one of our jury presidents for our Annual Awards 2026...
British Airways ads capture the wonder of travel from the air
Uncommon Creative Studio has launched Reflections, a new campaign for British Airways that “celebrates the beauty of air travel” and the “creativity of modern British artistry”. The series sees four British photographers – Laura Pannack, Jack Johnstone, Catherine Hyland and Cian Oba-Smith – travel across three continents and capture the world through plane windows as the BA logo is subtly…...
Clarks opens new museum to celebrate 200 years of shoemaking
World-renowned footwear brand Clarks, which was founded in 1825, has created a new UK museum to celebrate 200 years of its history and heritage. Commissioned by the Alfred Gillet Trust, which was set up to “safeguard and preserve the collection and archives associated with the Clark family”, the museum was designed by Purcell Architects and features graphic design, wayfinding, shop...
The power of physical objects for brands
From beermats to bag charms, brands are using physical objects to reach customers, proving that in a digital world, the most powerful things are still made by hand, says Born Social’s Sisley Henning...
Why creative directors must learn to direct, not dictate
In an age where collaboration is king, ruling by fear simply doesn’t deliver results, writes Wonderhood Studios’ CCO and co-founder, Aidan McClure...
New Tove Jansson show explores the timeless world of the Moomins
To celebrate 80 years since the creation of the much-loved Moomins by Finnish author and illustrator Tove Jansson, the Architecture and Design Museum in Helsinki has opened a new retrospective on her work. Escape to Moominvalley presents an in-depth study of the characters, spaces and ideas that made up Jansson’s real and imaginary worlds. Having actively worked on the Moomin...
Why are brands returning to heritage slogans?
A glut of brands have brought back their classic slogans and jingles recently. We examine if this is just nostalgia for simpler times or something more elaborate...
Jennie Baptiste’s new show charts three decades of Black British culture
This autumn marks the 25th anniversary of Somerset House, and as part of the celebrations the so-called home of cultural innovators is hosting the first major solo exhibition by Jennie Baptiste, a trailblazing Black British photographer who for more than three decades has dedicated herself to documenting urban youth culture, music and street fashion. Born in London to Saint Lucian...
EA Sports FC 26 promises to put the game in players’ hands
The annual arrival of the new EA Sports FC game often feels anticlimactic, coming as it does a few months into the season when all attention is on the real on-field action. This year, however, the developer has teamed up with Uncommon for a campaign that feels every bit as epic and headline-worthy as the game itself. FC 26 kicks...
Gemma Phillips on the power of speaking to parents authentically
The creative director talks about her latest work with Pregnant Then Screwed and The Dad Shift, and how brands can engage with parents and caregivers on a deeper level...
Exposure: Aria Shahrokhshahi
The British-Iranian photographer is currently based in Ukraine, using his work to support charities while documenting the crisis there in unexpected ways, focusing on humanity rather than war...

