As the iconic game turns 40, MassiveMusic’s Roger Sho Gehrmann examines how its theme tune has infiltrated culture. Warning: this article might get stuck in your head...
Ragged Edge gives soulful rebrand to US fintech company Tilt
London-based brand company Ragged Edge has worked with American fintech startup Empower to transform its business, giving it a new identity and even a new name – Tilt. Founded in 2016, Tilt aims to provide access to fair credit for millions of overlooked, hardworking Americans. In the US, over 100 million people struggle with financial support, and are frequently turned...
ITV marks 70 years of entertaining Britain with new brand identity
For 70 years, ITV has been inextricably woven into the fabric of British life – from nightly soaps and landmark dramas to live sport and talent show juggernauts. Yet in an era where audiences are increasingly fragmented across platforms, the broadcaster faces a challenge familiar to many legacy media brands: how to stay distinctive, consistent and culturally relevant in an...
Heinz reveals hidden link between its ketchup and french fries
For Heinz’s first global campaign since 2023, the brand aims to further cement the idea that its ketchup is the best in the world. Going live across eight global markets, this is only the second time a campaign by the brand has united all of its regions under a single creative strategy. Two years after the unveiling of the creative...
How to build a fintech brand with cultural clout
By investing in internal insights and never losing a willingness to test things, Cash App feels more like a cultural institution than a bank...
A new book opens the door to Hayao Miyazaki’s imagination
It’s hard to think of a filmmaker alive today as universally admired as Hayao Miyazaki. For more than four decades, the legendary Japanese animator has been enchanting audiences all over the world with his visually dazzling, morally complex flights of fancy. Now, the Studio Ghibli co-founder’s life’s work has been distilled into a gorgeous coffee table book, aptly titled The...
A journey into the creative world of David Bowie
The new David Bowie Centre at V&A East Storehouse in London contains over 90,000 objects from the late musician’s archive, and opens with displays from guest curators Nile Rodgers and The Last Dinner Party...
Massi’s sandwich shop branding is inspired by retro deli signage
Saint-Urbain has collaborated with Italian eatery Massi’s on a new identity inspired by family, tradition and vintage aesthetics. Located in Astoria, Queens, the new sandwich shop is named after the founder’s son, and it’s this intimate quality that informed much of the brief given to the studio’s design team. Hoping to capture the visual language of Italian delis from the...
Brompton unfolds bold new identity for its 50th anniversary
Folding bicycle pioneers Brompton are marking their 50th anniversary with a global brand refresh centred around the concept of Life Unfolded. Developed by London-based agency Studio Blackburn, the new expression aims to capture Brompton’s distinctive spirit while providing a toolkit to support its growth at home and abroad. The milestone arrives at a challenging time for Brompton. In January… Source...
Inside the mind of Nadav Kander
As Nadav Kander’s new exhibition opens in London, the renowned photographer talks to Gem Fletcher about his process, collaborations and the meaning of art...
Otl Aicher and the art of keeping an archive alive
For Benji Wiedemann, being entrusted with his design hero’s legacy isn’t just a dream come true, it’s a chance to share it with the world...
Where’s the real value in leadership training?
Beyond skills, the benefits of leadership courses include deep personal development and a framework of senior contacts to lean on well into the future...