creativereview

Petfolk’s stylish new identity rethinks the vet experience

The vet experience has traditionally left much to be desired, with a lack of transparency often resulting in it feeling overtly transactional and overwhelming for pet owners. Founded by vets and siblings Dr Audrey Wystrach and Michael Wystrach, Petfolk is envisioned as a modern veterinary care brand tailored for today’s generation of ‘pet parents’. Operating out of physical locations in...

creativereview

Magazine covers of the year 2022

It’s been a year of sad farewells in the world of magazines. The creative community paid homage to art director, graphic designer, and all-round advertising legend George Lois, who died last month. Of the vast array of work he put out over the course of his career, it was his series of late 60s covers for Esquire magazine – which...

creativereview

The women tackling “millennial realities” through illustration

Tackling “millennial realities” like money woes, job insecurity, the concept of “sisterhood”, and navigating relationships forged online, nine female Spanish illustrators are featured in a new exhibition at CCCB Barcelona. Titled Graphic Constellation: Young Women Authors of Avant-Garde Comics, the show uses bespoke installations to bring the artists’ “creative universes” to life in a 3D space… Source...

creativereview

Record sleeves of the year 2022

The embrace of vinyl showed no signs of slowing down in 2022. While the influx of major labels pressing on wax has caused a frustrating backlog for independents, the overall shift towards physical formats can only be read as a good thing for album designers in the battle against thumbnailification. This year, we also saw some of the world’s biggest...

creativereview

Ukrainian agency Twid reflects on 2022

Ukrainian creative agency Twid is resolutely clear in what it wants – more global clients, “to prevail over the terrorist state” – and what it doesn’t. “In Ukraine, we don’t want to feel that foreigners are making indulgences for us – we don’t want to miss deadlines or not reply to emails,” says Alex (Sasha) Alymov, partner and business lead....

creativereview

Music videos of the year 2022

As we round off the year, it feels as though you can’t move for someone sending you an AI-generated Christmas card, or rewriting A Christmas Carol on ChatGPT but with all the characters as dogs. So it’s perhaps little surprise that many of the most interesting music videos from the last year have been heavily focused on pushing the boundaries...