The vet experience has traditionally left much to be desired, with a lack of transparency often resulting in it feeling overtly transactional and overwhelming for pet owners. Founded by vets and siblings Dr Audrey Wystrach and Michael Wystrach, Petfolk is envisioned as a modern veterinary care brand tailored for today’s generation of ‘pet parents’. Operating out of physical locations in...
The art of the rapid ‘crapotype’
Creatives often pursue perfection in their ideas before they are willing to release them to others. In fact, says We Are Pi’s Rick Chant, we should be doing the opposite...
A look at the nostalgia-fuelled imagemaking of Ninja Hanna
There is a careful sense of composition to Ninja Hanna’s work. Reflecting on contemporary conversations around gender and sexuality, she weaves high- and low-brow references from the worlds of art, fashion and pop culture throughout her imagery. The photographer and director was born and raised in the north of Sweden, “where the winters are long and dark”, she tells CR....
Magazine covers of the year 2022
It’s been a year of sad farewells in the world of magazines. The creative community paid homage to art director, graphic designer, and all-round advertising legend George Lois, who died last month. Of the vast array of work he put out over the course of his career, it was his series of late 60s covers for Esquire magazine – which...
Trends of 2022: The year in film and TV
The future of cinema and traditional broadcasters were both brought into question this year, while streaming giant Netflix struggled. But 2022 also saw renewed emphasis on craft, creativity and all-round brilliant storytelling...
Trends of 2022: The year in advertising
Brand purpose dominated again this year, while the growing influence of new technologies and the cost of living crisis challenged the ad industry to take stock and reflect...
The women tackling “millennial realities” through illustration
Tackling “millennial realities” like money woes, job insecurity, the concept of “sisterhood”, and navigating relationships forged online, nine female Spanish illustrators are featured in a new exhibition at CCCB Barcelona. Titled Graphic Constellation: Young Women Authors of Avant-Garde Comics, the show uses bespoke installations to bring the artists’ “creative universes” to life in a 3D space… Source...
Record sleeves of the year 2022
The embrace of vinyl showed no signs of slowing down in 2022. While the influx of major labels pressing on wax has caused a frustrating backlog for independents, the overall shift towards physical formats can only be read as a good thing for album designers in the battle against thumbnailification. This year, we also saw some of the world’s biggest...
Ukrainian agency Twid reflects on 2022
Ukrainian creative agency Twid is resolutely clear in what it wants – more global clients, “to prevail over the terrorist state” – and what it doesn’t. “In Ukraine, we don’t want to feel that foreigners are making indulgences for us – we don’t want to miss deadlines or not reply to emails,” says Alex (Sasha) Alymov, partner and business lead....
Music videos of the year 2022
As we round off the year, it feels as though you can’t move for someone sending you an AI-generated Christmas card, or rewriting A Christmas Carol on ChatGPT but with all the characters as dogs. So it’s perhaps little surprise that many of the most interesting music videos from the last year have been heavily focused on pushing the boundaries...
Trends of 2022: The year in tech
Changes swept through the tech sector this year, leaving a trail of uncertainty across social media, cryptocurrency, and the creative workforce – but opportunity in some corners, too...