creativereview

Delta spotlights global destinations through the eyes of a local

US airline Delta has launched a new platform that connects users with destinations around the world through the locals that call these places home. Delta Locals merges trip planning with ‘destination discovery’, and provides a new, immersive way to experience life abroad from the comfort of your home. Designed in partnership with advertising agency Kin, the platform represents the airline’s…...

creativereview

Google Pixel ad takes inspiration from a Christmas classic

For its latest social campaign, Google Pixel has tapped into some Christmas nostalgia with, ‘It’s Pixel, actually’, the brand’s take on the festive classic Love Actually. The 2003 ensemble romcom has become a Christmas telly staple over the years, and in this spot, original cast member Thomas Brodie-Sangster – who played Sam, a character smitten with his classmate – talks...

creativereview

Icelandair confirms Iceland is not AI-generated in new campaign

In comment sections across social media, it’s become commonplace to find people claiming in jest (though, sometimes not) that Iceland isn’t a real place. Its idyllic landscapes, unique ecosystems and storybook wildlife seem too good to be true, which has led many to believe that Iceland might just be a fantasy after all. Capitalising on these discussions, the country’s national...