As Forsman & Bodenfors sets up a new in-house team dedicated to the dark art of digital distribution, we discuss why ‘fame’ is returning to adland’s lexicon...
Eurostar Group receives a rebrand from DesignStudio
Comprising a new logo, symbol, colour palette, photography, illustration and sonic branding, the new identity brings both companies together under the Eurostar name, which was chosen “due to its powerful equity and global recognition”. The new branding will launch in full by the end of 2023, and hopes to put a modern face on the Eurostar Group while respecting the...
Is the creative industry ready for the four-day week?
As the evidence in favour of the four-day work week mounts up, we speak to agencies large and small about why they won’t be returning to the norm...
The Spanish National Post Office is asking you to slow down
The star of the beautifully shot ad is a white horse, who looks on serenely as a series of humans are shown dashing about, eating on the run, or losing the plot when they can’t get what they want, when they want it. Created by Madrid-based agency Mono, the spot was released towards the end of last year, addressing Black...
Timothée Chalamet’s got FOMO in amusing new Apple TV+ ad
As the battle for new subscribers ramps up, streaming platforms are increasingly having to bring out the big guns to stand a chance of competing. This is the premise of Apple TV+’s new spot, which sees it tap into the cult of Timothée Chalamet in order to promote its star-studded slate of original content. From Leonardo DiCaprio to Selena Gomez...
Koto juices up the branding for checkout platform Bolt
Founded in 2014, checkout platform Bolt offers one-click payments for over 300 retailers. Perhaps unsurprisingly, in a time of ever-increasing convenience, the company has raised millions of dollars in investment, taking it to the level of a ‘decacorn’ – that’s a startup with a value of $10b+, for readers outside the world of venture capital. The tech company brought Koto...
Can blockchain make us behave more sustainably?
The initial buzz around NFTs cast a spotlight on the environmental concerns about the energy-intensive process. A new project from Ikea’s research lab Space10 asks whether cleaner ‘next generation’ NFTs can instead drive sustainability...
Louis Vuitton has covered Harrods in polka dots
Giant flowers and pumpkins are currently covering the façade of Harrods, painting its stonework in the polka dots that have become Japanese artist Yayoi Kusama’s trademark. It’s all to launch Louis Vuitton’s new Kusama collection – a decade after the brand’s first collaboration with the artist – which spans bags, shoes, accessories and fragrances, all with a Kusama twist. According...
What’s the answer to AI’s big copyright problem?
Artists are furious that their work has been used as fodder for AI tools, and copyright lawsuits are mounting as a result. We discuss AI’s intellectual property woes with Jelly head of artist management Nicki Field and illustrator Christoph Niemann...
A new short film offers a rallying cry against conversion therapy
Conversion therapy has come under fierce scrutiny in recent years. The practice, which tries to suppress someone’s sexual orientation or stop them identifying as a different gender, can include talking therapies and prayer along with more extreme methods such as exorcism, physical violence and food deprivation. It has been condemned by global medical and human rights bodies, and is already...
Exposure: Alexandra Rose Howland
The photographer talks about her body of work examining everyday life and war in Iraq, where she explores complex questions of truth in photography and journalism...
Forget the metaverse, the Baoverse is open for business
It’s hard not to be impressed by Bao, which started off as a food stall and has spiralled out to encompass several restaurants across London, a cookbook published by Phaidon, an online convenience store, and now an app. At each of these stages, Bao has shown a genuine commitment to design and creativity, and it’s no different for its latest...