Tabasco unveils a spicy new visual identity
McIlhenny Company's Tabasco sauce has an illustrious brand history. Founded by Edmund McIlhenny in 1868 on Avery Island, Louisiana, it was here that he developed the recipe for its original red hot pepper sauce. To this day, the company is still family-owned and operated on Avery Island. But it has also earned a whole host of fans around the world,...