Specsavers launches in Canada with witty new campaign

Created by The Agency, the in-house creative team at Specsavers, the brand’s first ad for the Canadian market sees its deadpan wit exported overseas, though with a new look and feel. The spot, which is directed by Matt Piedmont – known for his work on Saturday Night Live – features a retro 70s vibe complete with a ‘sexy’ voiceover, which...