Playful Jell-O rebrand captures jelly’s «jiggly goodness»

Dessert brand Jell-O has received its first makeover in ten years courtesy of branding agency BrandOpus, featuring a bolder, blockier logo and hyperreal renders of pudding swirls and jelly fruits. The aim of the rebrand was to attract both parents and kids through "imaginative and playful" imagery, BrandOpus creative director Rebecca Williams explained. BrandOpus has updated Jell-O's logo for the...