Peter Saville updates Ferragamo brand identity with custom typeface

British graphic designer Peter Saville has created an updated brand identity for Italian fashion house Ferragamo, transforming its handwritten logo into a custom serif typeface that references stone inscriptions. The fashion house revealed its new name and logo by means of an Instagram post that was captioned "Salvatore Ferragamo becomes FERRAGAMO." The updated single-word logotype, which was designed by famed...