OlssønBarbieri plays with Bordeaux wine rules in Château Picoron rebrand

To reflect the restrictive winemaking regulations in the French region of Bordeaux, Norwegian studio OlssønBarbieri set itself constraints when coming up with a playful brand identity and packaging design for the winery Château Picoron. Established in 1570, Château Picoron was recently bought by an Australian family who wanted to change everything about the brand identity but the name. They wanted...