NB Studio’s rebrand puts Mindshare “at the centre of the infinite conversation”

According to NB Studio founder and creative director Nick Finney, the Mindshare rebrand is designed to be “in tune with the places where people actually live their lives – inside platform ecosystems”. “That's where you'll find all of us … buying clothes, watching cat videos, having arguments, falling in love,” he adds. The rebrand reflects the digital-first, direct-to-consumer model that...