H&M launches new brand H&M Move with Jane Fonda and JaQuel Knight

Creative Studio GentleForces has devised the ad campaign which aims to offer up the notion that sport and fitness is simply ‘movement' and therefore accessible to all. The campaign launches H&M Move, a new collection that is designed for ‘movers' of all abilities and skills. As well as creating the ad campaign, GentleForces worked with H&M in putting together the...