Cossette creates new identity for the World Anti-Doping Agency

Cossette's new identity brings a more contemporary and coherent look to WADA, which was formed in 1999 as the global regulatory body of doping-free sport. It intends to provide a unifying style to the organisation, which has an extensive network of stakeholders, from scientists to athletes, to sporting bodies and governments. To achieve this, Cossette focused its designs on “the...