Cleaning isn’t rocket science, says a deadpan new Kärcher campaign

This is the latest iteration in German cleaning equipment brand Kärcher's Bring Back the Wow campaign, which has been running for the last two years, but for this social media-focused execution, Antoni and director Ruben Riermeier have adopted a more playful, poker-faced approach. In the films, dead-eyed men and women – dressed to the nines – hoover their homes with...