experimenta

Kimua, otro acierto de Jean Louis Iratzoki. Sofisticación y familiaridad

El famoso diseñador galo Jean Louis Iratzoki firma Kimua, una excepcional colección de mobiliario en la que una vez más, desde el revisionismo cultural y la acertada adaptación de materiales y técnicas, consigue una serie de piezas completamente atemporales donde la sofisticación y la familiaridad no solo convienen, sino que se refuerzan. La entrada Kimua, otro acierto de Jean Louis...

slanted

Downtown Camper

City. Nature. Sea. This is how one could describe Sweden’s capital Stockholm. We were here for one week to finally meet creatives again and learn more about their approach and attitude. After a long day of work, it was nice to come to a cozy and central hotel: Downtown Camper by Scandic is our urban base camp for half of...

¿Cómo unir siete museos bajo una misma marca? El caso National Museums Liverpool

Si algo nos ha enseñado estos tiempos cambiantes es que hay que reinventarse. Numerosas marcas han apostado por dar un giro en su estrategia y en su identidad para transmitir un mensaje vitalista que conecte con el usuario a través de propuestas frescas y optimistas. Este fenómeno revitalizante, también ha llegado al terreno de la cultura y el arte. Un...

creativereview

How Smiley can inject emotion into a brand

In 2022, the Smiley brand turns 50. Over that time, the iconic smiling face and its many emoticon descendants have brought an attitude of ‘defiant optimism’ to a dizzying array of different partnerships, spanning almost every sector imaginable. According to CEO Nicolas Loufrani, the secret of licensing the brand’s IP so extensively without diluting its impact is simple: creativity. “It’s...

creativereview

How Smiley can inject emotion into a brand

In 2022, the Smiley brand turns 50. Over that time, the iconic smiling face and its many emoticon descendants have brought an attitude of ‘defiant optimism’ to a dizzying array of different partnerships, spanning almost every sector imaginable. According to CEO Nicolas Loufrani, the secret of licensing the brand’s IP so extensively without diluting its impact is simple: creativity. “It’s...

creativereview

How Smiley can inject emotion into a brand

In 2022, the Smiley brand turns 50. Over that time, the iconic smiling face and its many emoticon descendants have brought an attitude of ‘defiant optimism’ to a dizzying array of different partnerships, spanning almost every sector imaginable. According to CEO Nicolas Loufrani, the secret of licensing the brand’s IP so extensively without diluting its impact is simple: creativity. “It’s...