idnmagazine

Cansu Dağbağlı Ferreira — Paris, France

“I believe in creating timeless designs that are rooted in a brand’s core essence, and not to be guided by fleeting trends. Future-proofing identity systems means ensuring that visuals reflect the brand’s values, narrative, and unique selling points, allowing them to evolve with the market. This approach not only maintains authenticity but also ensures the identity stays relevant over time....

idnmagazine

OGV Design Studio (Ognjen Gligorijević) — Amsterdam, Netherlands

“Our approach to brand identity developments is one that is explorative in its visual language, perhaps sparked by a logo, grid, or compelling visual cue. The process remains open-ended to allow space for playful experimentation—because the most resonant identities emerge from creative spontaneity. We believe breaking conventional design rules unlocks fresh thinking, revealing unexpected directions. For us, design isn’t just...

idnmagazine

Le Carton Studio — Paris & Nantes, France

“Refreshing an existing brand identity is often simpler, as clients typically have a clear vision of their needs and desired direction. In contrast, creating a brand identity from scratch demands extensive research and in-depth discussions with the client. The process involves significant experimentation and questioning, which we find intellectually stimulating, though undeniably more challenging. While both approaches have their complexities,...

Cómo hacer flyers con IA: ideas, plantillas y distribución que funcionan

Crear flyers con inteligencia artificial ya no es cosa de unos pocos. Hoy, cualquier persona puede preparar un volante vistoso y efectivo en minutos, apoyándose en plantillas inteligentes, recomendaciones automáticas y herramientas que optimizan el diseño por industria. El objetivo es claro: comunicar mejor, tardando menos y con resultados que llamen la atención desde el primer vistazo. Si gestionas un...

experimenta

Presentación en Málaga de Memoria Gráfica.

Presentación en Málaga de Memoria Gráfica. Héctor Velázquez. 1969–2017 El próximo martes 30 de septiembre a las 19:00 horas, la Sala Eduardo Ocón de la Fundación Unicaja María Cristina (C/ Marqués de Valdecañas, 2 – Málaga) acogerá la presentación del libro Memoria Gráfica. Héctor Velázquez. 1969–2017, recientemente editado por Experimenta Libros. En el acto, el … Continuar leyendo «Presentación en...

idnmagazine

Petrikór Design — Londrina, Brazil

“When crafting a brand’s identity, our focus is on the ‘feeling’ it evokes. It is part of the development phase we call ‘The Feel’, where we prioritise uncovering, refining, and articulating the unique essence of the brand. Like your grandmother’s house, every brand has an inherent atmosphere shaped by subtle, interconnected cues—smells, setting, traditions—that form its distinct emotional signature. Once...