idnmagazine

Leonardoworx (Leonardo Betti) — Florence, Italy

“To me, technology is just another tool—no different, in essence, from a pencil or paintbrush. Today, anyone can learn to use digital tools through tutorials and online courses. But technical skill alone isn’t enough. Without a strong voice, a need to communicate, and a distinctive style, the work risks becoming hollow. Ultimately, it’s the creative mind that elevates the tool....

brandemia

V Barómetro del Branding: fotografía real del sector para 2026

El V Barómetro del Branding toma el pulso al mercado preguntando a centenares de profesionales cómo ven el presente y el futuro inmediato de la disciplina. El objetivo es claro: dibujar una fotografía real del sector. Tras un 2025 irregular, el resultado es nítido: la marca recupera centralidad como palanca de crecimiento, diferenciación y confianza…. Ver artículo La entrada V...

idnmagazine

MINIMALCHAT (Bel R. Tarducci & Seba Morales) — Buenos Aires, Argentina

“We’re strong advocates for emerging technologies, not as replacements for creativity but as powerful aids to it. Technology, especially AI, opens up new possibilities and accelerates execution—but it doesn’t replace the creative spark itself. As tools become more accessible, particularly AI, the technical barriers have diminished. The real challenge now lies in deepening our conceptual understanding—because it’s not just about...

Estrategia de branding: cómo construir una marca que conecte

Construir una marca potente va mucho más allá de diseñar un logo bonito o elegir una tipografía llamativa. Cuando compites en mercados saturados, lo que realmente marca la diferencia es tener una estrategia de branding pensada al milímetro, capaz de generar emociones, conectar con el público adecuado y sostener el crecimiento del negocio a largo plazo. El branding es, en...

idnmagazine

Santi Zoraidez — Barcelona, Spain

“For me, technology is a powerful enabler—it expands creative possibilities rather than replaces artistic intent. Tools like 3D software allow me to explore visual ideas that once felt out of reach, especially when blending graphic design with sculptural form. But the heart of the work is always the concept or emotion. Technical skill matters, but it’s taste, intention, and curiosity...

idnmagazine

FutureDeluxe — London, United Kingdom

“I think of it as wearing two hats. Deep technical focus is essential, but it can sometimes distance me from the creative and conceptual aspects of a project. Stepping away—whether by changing my environment or reflecting during my commute—lets me reconnect with the broader vision. That mental shift helps me maintain a balance between precision and imagination, allowing both to...