Panóptico de Actualidad Gráfica y Visual
¿Alguna vez te has encontrado en Adobe Illustrator con la necesidad de unir letras o combinar varios bloques de texto en uno solo y no sabías cómo hacerlo? Si eres diseñador gráfico, ilustrador, estudiante de bellas artes o simplemente te apasiona el mundo del diseño digital, seguro que este dilema te ha surgido más de una vez. Entender cómo se...
Eurovisión estrena nuevo logotipo oficial y una identidad visual puesta al día con motivo de su 70 aniversario. La Unión Europea de Radiodifusión ha dado el paso antes de la edición que se celebrará en Austria, con la intención de reforzar la marca del certamen y hacerla más clara en todos los soportes. El emblema mantiene su ADN: la caligrafía...
“Our process begins with a structured questionnaire to gain a clear understanding of the brand, the business, and how the client envisions them. From these insights, we distil a core design concept that forms the foundation of the identity, followed through with a visual strategy grounded in design logic, including considerations with selection of techniques. Throughout the process, we ensure...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
A’Design Award & Competition, one of the world’s largest and most diffused international design awards announced results of the 2024-2025 design competition: 1,805 Winners from 115 countries in 157 different design disciplines. Entries were carefully evaluated by an internationally influential jury panel composed of established scholars, prominent press members, creative design professionals and experienced entrepreneurs who devoted great care and...
“Rebranding often poses greater challenges than starting from scratch—it’s a careful balance between evolution and continuity. While a new brand allows for creative freedom, a rebrand must respect its legacy, keeping existing audiences connected while adapting to new goals or platforms. Our approach focuses on preserving the brand’s core narrative, refining or reimagining it to feel fresh and relevant. The...
Dani Matoses, nuestro Impresor de Cabecera, nos ofrece una serie de consejos prácticos para evitar los típicos errores antes de ir a la imprenta....
“While creating a brand from scratch offers the freedom of a clean slate, rebranding brings its own advantages—like learning from past shortcomings and having a clear purpose. However, rebrands often face internal resistance to change. Ultimately, both paths require key elements to succeed: a bold client, a quality product, and a powerful idea. The real challenge lies not in the...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
“Both building a brand identity from scratch and refreshing an existing one pose distinct challenges, each requiring careful considerations. Creating from the ground up offers freedom, but demands a deep, strategic understanding of the brand’s core values and future vision—nothing exists yet, so everything must be crafted with purpose. In contrast, rebranding involves navigating legacy, perception, and consistency. The challenge...
Cuando trabajas en proyectos gráficos destinados a impresión, saber cómo transformar los archivos de RGB a CMYK en Illustrator resulta imprescindible para evitar sorpresas indeseadas al llevar tus diseños a la imprenta. Muchos diseñadores principiantes y experimentados se encuentran con los mismos obstáculos: colores que cambian, tonos que pierden viveza y resultados finales que no reflejan lo que veían en...
“Our approach to brand identity begins with a deep conversation—one that uncovers the client’s intent, aspirations, and the essence of who they are. By understanding what makes them unique, we gain the insight needed to shape a brand that feels authentic and enduring. This clarity becomes our roadmap, guiding every decision and ensuring the final design isn’t just visually compelling...
