Panóptico de Actualidad Gráfica y Visual
“Rebranding often poses greater challenges than starting from scratch—it’s a careful balance between evolution and continuity. While a new brand allows for creative freedom, a rebrand must respect its legacy, keeping existing audiences connected while adapting to new goals or platforms. Our approach focuses on preserving the brand’s core narrative, refining or reimagining it to feel fresh and relevant. The...
“While creating a brand from scratch offers the freedom of a clean slate, rebranding brings its own advantages—like learning from past shortcomings and having a clear purpose. However, rebrands often face internal resistance to change. Ultimately, both paths require key elements to succeed: a bold client, a quality product, and a powerful idea. The real challenge lies not in the...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
“Both building a brand identity from scratch and refreshing an existing one pose distinct challenges, each requiring careful considerations. Creating from the ground up offers freedom, but demands a deep, strategic understanding of the brand’s core values and future vision—nothing exists yet, so everything must be crafted with purpose. In contrast, rebranding involves navigating legacy, perception, and consistency. The challenge...
“Our approach to brand identity begins with a deep conversation—one that uncovers the client’s intent, aspirations, and the essence of who they are. By understanding what makes them unique, we gain the insight needed to shape a brand that feels authentic and enduring. This clarity becomes our roadmap, guiding every decision and ensuring the final design isn’t just visually compelling...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
“Our process always begins with a solid concept—it’s the foundation for any lasting brand identity. A clear, well-defined idea guides the visual direction, ensures coherence, and allows for long-term adaptability. We collaborate closely with clients from the outset, sharing thoughts and gathering insights to align the concept with their values and vision. Drawing on metaphors, myths, and cultural references, we...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
“When developing a brand identity, we believe the process begins with storytelling, not just design. The first step is crafting a compelling narrative, which serves as the foundation for both the written and visual concept. This ensures that the identity is not only visually appealing but also meaningful and coherent, with each element aligning with the overall story. Once the...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
“To future-proof identity systems, think beyond logos—embrace modular, scalable design systems that adapt seamlessly across media. Prioritise motion, interaction, and digital behaviours from the start. Identities must perform everywhere, from favicons to billboards. Keep visuals minimal yet expressive, allowing evolution without losing essence—an approach mastered by studios like Koto and Wolff Olins. Build collaborative, empowering guidelines. The future of branding...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
