Panóptico de Actualidad Gráfica y Visual
“New technologies certainly enhance the creative process, making it more efficient and enjoyable—especially with faster processing and improved simulations. However, in projects with clients and specific outcomes, tools don’t dictate the direction; they simply influence certain results. Technology today has made creativity more inclusive, allowing, for instance, Art Directors to more easily create references or express ideas. Technical proficiency complements...
“New technologies like 3D tools can be immensely powerful, but only when they serve the creative idea. We always begin with the vision, then select technologies that support it—especially under tight time and budget constraints. When chosen thoughtfully, these tools can streamline the process and help us express ideas more clearly. But if adopted too early or without clear purpose,...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
“New technologies, such as 3D software, AI, and mobile apps, have significantly enhanced my creative process. I often reach for my phone or iPad before a pencil and paper. These digital tools help me express my ideas clearly, especially when my style—focused on simplicity and broad strokes—would be difficult to convey with traditional methods. Technology has made the creative process...
“For me, it’s really about how I structure my tools and assets—almost like curating a personal library. I’ve found that the technical aspects, while essential, can often become routine and creatively limiting. So I prioritise choosing the tools that best serve the concept, allowing me to navigate the technical process more efficiently. That way, I can devote more energy to...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
“I wouldn’t describe myself as overly technical. While I’m proficient with the tools I use, my focus has always been more instinctive than technical mastery. I’ve developed a personal toolkit over time that allows me to bypass the distractions and concentrate on the essence of the piece. For me, true power lies in the emotion behind the work, not technical...
“New technologies like real-time 3D and generative AI are driving exciting innovation in design. However, creativity remains fundamentally human, with tools serving as powerful mediums to realise our ideas. In our studio, R&D is an ongoing process, constantly exploring new ways to express ourselves through software. This allows us to intuitively select the best combination of tools for each project,...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
“Technology is central to our practice, yet the idea must always lead. We’re driven by curiosity—constantly exploring new tools not simply to use them, but to deeply understand and challenge their limits. Our technical fluency gives us the freedom to realise nearly any concept, however ambitious. Staying close to the technology keeps us nimble and inventive, and in today’s landscape,...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
