ARCADE — Cape Town, South Africa

“The first aspect we look for when designing characters is personality. Giving each character their own identity. The second is appeal and aesthetic, the type of feeling they portray, how they look, do they suit the brief? Considering things such as shape, language, colour and quality. The third aspect is detail, detail, detail. This is what really separates the good...

MovingStones — Seoul, South Korea

“If the characters are familiar and friendly, it may look good at the beginning, but the character’s own personality could be poor. On the other hand, it can be fun if the personality is really strong, even if it is off-putting. Therefore, when proposing a design, variations should be provided step by step within the same concept to find an...