A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
B&A Studio — Hanoi, Vietnam
“Our process starts with strategy—understanding the brand’s core, audience, and goals. The story then guides everything else: the logo represents intent, the tagline conveys the voice, and the visuals express the soul. Each element is crafted to work together across mediums, always anchored in the clarity established at the beginning. A strong, clear vision that’s adaptable to change ensures long-term...
IdN v30n2: Branding Systems & Key Visuals — The Art of Brand Identity: Crafting Connections through Strategy & Aesthetics
In today’s fast-paced, visually-driven world, creating a brand identity involves far more than simply designing a logo, selecting a colour palette, or choosing a font. It requires the thoughtful development of a comprehensive system—a set of visual communication guidelines that govern how a brand is presented across multiple platforms, ensuring consistency and coherence. This system must be flexible enough to...
Wildzfreak (Chera Cheramakara) — Bangkok, Thailand
“‘Pop’ in my context, refers to the things we grow up with and become attached to or the interests prevalent during a particular time. For me, this includes growing up in the analog era, playing console games, watching cartoons on television, and drawing from manga books.”...
IdN™ Creative Country — Luxembourg
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
Haryel Jasmine — Olinda, Brazil
“To me, Pop Graphics isn’t a fixed style but a visual phenomenon in constant adaptation. It can be bold and saturated or dark and minimalist—what defines it is its ability to capture the zeitgeist and communicate instantly. Pop aesthetics evolve as cultural and historical contexts shift; past icons gain new meanings, and the underground can become mainstream. In my work,...
IdN™ Creative Country — Brazil
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
Subjekt Zero — Bandung, Indonesia
“Pop is something that constantly shifts over the years depending on what trend is currently followed. Pop art generally uses colours or symbols that are very popular in the current timeline. Pop art or graphics is one of my methods of doing illustrations, or poster design, which makes it really easy to digest for a general audience.”...
IdN™ Creative Country — Philippines
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
Duong Zai — Hanoi, Vietnam
“For me, Pop Graphics is characterised by eye-catching colours that attract people, inspired by comics, movies, advertising and popular culture. It is a unique style that is easy for people to recognise. It is like a reflection of popular culture, so throughout the development process through different stages, it is expressed in a different way to be more suitable for...
Sapo Lendário (Natália Lima & Junior Ramos) — Caruaru, Brazil
“Pop is everything that is popular, one can see it, hear it and feel it. We grew up in front of a television, watching animations, music videos, movies, and TV series. This experience has resulted in an artistic census based on the style of pop. We believe it’s the same for many children in Brazil, these stylistic representations have influenced...
IdN™ Creative Country — Israel
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...