idnmagazine

B&A Studio — Hanoi, Vietnam

“Our process starts with strategy—understanding the brand’s core, audience, and goals. The story then guides everything else: the logo represents intent, the tagline conveys the voice, and the visuals express the soul. Each element is crafted to work together across mediums, always anchored in the clarity established at the beginning. A strong, clear vision that’s adaptable to change ensures long-term...

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IdN v30n2: Branding Systems & Key Visuals — The Art of Brand Identity: Crafting Connections through Strategy & Aesthetics

In today’s fast-paced, visually-driven world, creating a brand identity involves far more than simply designing a logo, selecting a colour palette, or choosing a font. It requires the thoughtful development of a comprehensive system—a set of visual communication guidelines that govern how a brand is presented across multiple platforms, ensuring consistency and coherence. This system must be flexible enough to...

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Haryel Jasmine — Olinda, Brazil

“To me, Pop Graphics isn’t a fixed style but a visual phenomenon in constant adaptation. It can be bold and saturated or dark and minimalist—what defines it is its ability to capture the zeitgeist and communicate instantly. Pop aesthetics evolve as cultural and historical contexts shift; past icons gain new meanings, and the underground can become mainstream. In my work,...

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Subjekt Zero — Bandung, Indonesia

“Pop is something that constantly shifts over the years depending on what trend is currently followed. Pop art generally uses colours or symbols that are very popular in the current timeline. Pop art or graphics is one of my methods of doing illustrations, or poster design, which makes it really easy to digest for a general audience.”...

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Duong Zai — Hanoi, Vietnam

“For me, Pop Graphics is characterised by eye-catching colours that attract people, inspired by comics, movies, advertising and popular culture. It is a unique style that is easy for people to recognise. It is like a reflection of popular culture, so throughout the development process through different stages, it is expressed in a different way to be more suitable for...