Panóptico de Actualidad Gráfica y Visual
“Our process begins with a structured questionnaire to gain a clear understanding of the brand, the business, and how the client envisions them. From these insights, we distil a core design concept that forms the foundation of the identity, followed through with a visual strategy grounded in design logic, including considerations with selection of techniques. Throughout the process, we ensure...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
A’Design Award & Competition, one of the world’s largest and most diffused international design awards announced results of the 2024-2025 design competition: 1,805 Winners from 115 countries in 157 different design disciplines. Entries were carefully evaluated by an internationally influential jury panel composed of established scholars, prominent press members, creative design professionals and experienced entrepreneurs who devoted great care and...
“Rebranding often poses greater challenges than starting from scratch—it’s a careful balance between evolution and continuity. While a new brand allows for creative freedom, a rebrand must respect its legacy, keeping existing audiences connected while adapting to new goals or platforms. Our approach focuses on preserving the brand’s core narrative, refining or reimagining it to feel fresh and relevant. The...
“While creating a brand from scratch offers the freedom of a clean slate, rebranding brings its own advantages—like learning from past shortcomings and having a clear purpose. However, rebrands often face internal resistance to change. Ultimately, both paths require key elements to succeed: a bold client, a quality product, and a powerful idea. The real challenge lies not in the...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
“Both building a brand identity from scratch and refreshing an existing one pose distinct challenges, each requiring careful considerations. Creating from the ground up offers freedom, but demands a deep, strategic understanding of the brand’s core values and future vision—nothing exists yet, so everything must be crafted with purpose. In contrast, rebranding involves navigating legacy, perception, and consistency. The challenge...
“Our approach to brand identity begins with a deep conversation—one that uncovers the client’s intent, aspirations, and the essence of who they are. By understanding what makes them unique, we gain the insight needed to shape a brand that feels authentic and enduring. This clarity becomes our roadmap, guiding every decision and ensuring the final design isn’t just visually compelling...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
“Our process always begins with a solid concept—it’s the foundation for any lasting brand identity. A clear, well-defined idea guides the visual direction, ensures coherence, and allows for long-term adaptability. We collaborate closely with clients from the outset, sharing thoughts and gathering insights to align the concept with their values and vision. Drawing on metaphors, myths, and cultural references, we...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
“When developing a brand identity, we believe the process begins with storytelling, not just design. The first step is crafting a compelling narrative, which serves as the foundation for both the written and visual concept. This ensures that the identity is not only visually appealing but also meaningful and coherent, with each element aligning with the overall story. Once the...
