A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
IdN™ Creative Country — Slovenia
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
IdN™ Creative Country — Bulgaria
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
Transparent House — San Francisco, United States
“We view technology—particularly 3D tools—as a means to enhance and streamline our creative and production workflows, not as the source of creativity itself. In most cases, we begin with the idea and then choose the technologies that best support it. However, there are instances, such as working with real-time graphics, where the tools—like Unreal Engine—inevitably shape the creative direction due...
IdN™ Creative Country — Venezuela
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
Sawdust (Jonathan Quainton & Rob Gonzalez) — London, United Kingdom
“We see technical skills as a foundation that enables greater creative freedom, rather than restricting it. By experimenting and building on lessons from previous projects, we’re able to take ideas in new, often unexpected directions. A strong grasp of our tools allows us to work more intuitively and stay focused on the concept, rather than the process. We’re careful not...
Leonardoworx (Leonardo Betti) — Florence, Italy
“To me, technology is just another tool—no different, in essence, from a pencil or paintbrush. Today, anyone can learn to use digital tools through tutorials and online courses. But technical skill alone isn’t enough. Without a strong voice, a need to communicate, and a distinctive style, the work risks becoming hollow. Ultimately, it’s the creative mind that elevates the tool....
IdN™ Creative Country — Uruguay
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
MINIMALCHAT (Bel R. Tarducci & Seba Morales) — Buenos Aires, Argentina
“We’re strong advocates for emerging technologies, not as replacements for creativity but as powerful aids to it. Technology, especially AI, opens up new possibilities and accelerates execution—but it doesn’t replace the creative spark itself. As tools become more accessible, particularly AI, the technical barriers have diminished. The real challenge now lies in deepening our conceptual understanding—because it’s not just about...
Santi Zoraidez — Barcelona, Spain
“For me, technology is a powerful enabler—it expands creative possibilities rather than replaces artistic intent. Tools like 3D software allow me to explore visual ideas that once felt out of reach, especially when blending graphic design with sculptural form. But the heart of the work is always the concept or emotion. Technical skill matters, but it’s taste, intention, and curiosity...
FutureDeluxe — London, United Kingdom
“I think of it as wearing two hats. Deep technical focus is essential, but it can sometimes distance me from the creative and conceptual aspects of a project. Stepping away—whether by changing my environment or reflecting during my commute—lets me reconnect with the broader vision. That mental shift helps me maintain a balance between precision and imagination, allowing both to...
IdN™ Creative Country — Ukraine
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...

