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Joan García Pons — Barcelona, Spain

“For me, the artistic and conceptual vision always takes precedence. When there’s a strong creative drive, I find it far easier to overcome technical hurdles and pick up new skills. With technology evolving so rapidly, it’s impossible to stay on top of everything, so I focus on what serves the idea. That balance—prioritising creativity over pure technical mastery—not only keeps...

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A’Design Award & Competition 2026 — World Design Rankings — Italy

World Design Rankings (WDR) ranks all the countries based on the number of designers that have been granted with the A’Design Award. WDR is to Design what Olympics is to Sports. The idea behind this friendly competition is to inspire innovations and outstanding designs. A’Design Award and Competition is one the world’s largest and most influential design award; extremely prestigious...

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notooSTUDIO — Formigine, Italy

“We see emerging technologies—AI in particular—as opening up exciting new horizons for studios like ours, streamlining processes and enhancing the quality of our work. That said, it’s crucial to remember that these are tools, not replacements for creativity. They must be chosen thoughtfully and used to support, not dictate, the artistic process. The right technology can elevate our craft, but...

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Five Three Five Design (Tania Kalina) — New York, United States

“What excites me about 3D tools is their ability to realise any concept I imagine. Often, the software itself—like Houdini SideFX—inspires new creative directions, though each tool also brings its own learning curve and limitations. For instance, Houdini has been invaluable for crafting intricate CG quilts, freeing me from the constraints of physical materials. My background in graphic design continues...

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Can Büyükberber — Bodrum, Turkey

“I view emerging technologies as cognitive tools that expand our perception, with 3D and generative tools offering fresh ways to transform thought into immersive experiences. They enable me to sculpt complexity, simulate impossible spaces, and give form to abstract ideas, creating visions of the future. While technical proficiency is essential, it’s the sensitivity to deeper patterns of consciousness, time, and...

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NotReal — Madrid, Spain

“Creativity isn’t bound by technology, but there’s no denying their close relationship. At NotReal, we see technological tools—especially AI—not as replacements, but as extensions of artistic practice. AI has become instrumental in speeding up visual exploration and is beginning to shape final outputs. Still, the human touch remains vital. It’s the creative eye that ensures coherence and narrative depth. For...