Panóptico de Actualidad Gráfica y Visual
What do you enjoy most about designing event and festival identities? “Being able to experiment with artistic challenges rather than commercial success. When trying to express the concept of an event, its purpose is often vague or abstract. It is like painting on a white canvas. There is a great deal of room for a graphic designer’s creativity there, and...
“Festival identities are more dynamic and time-sensitive than traditional brand projects. They need to encapsulate the unique spirit, theme and energy, while being flexible enough to evolve each year. Unlike other identities, festival branding demands a strong emotional connection, standing out across various platforms and experiences. It’s not just about creating a logo, but about crafting a visual narrative that...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces — and all those special “secret” spots and hangouts!...
What do you enjoy most about designing event and festival identities? “I enjoy the concept/ideation phase of a festival identity project. I think the nature of a festival identity has the potential to maximise the level of being experimental, and be as conceptual as possible.”...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces — and all those special “secret” spots and hangouts!...
What do you enjoy most about designing event and festival identities? “The best moment for us is stepping out of the studio and away from the screen, participating in the event, and truly encountering the people and atmosphere first-hand.”...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces — and all those special “secret” spots and hangouts!...
“Festival identities allow us to push boundaries further than typical brand projects. There’s a lot more room to explore different mediums, materials, and creative directions. It’s also incredibly rewarding to see people embrace the design, whether it’s through posters, social media, or even physical spaces. Festivals bring an energy that feels different from everyday work — it’s vibrant, alive, and...
What do you enjoy most about designing event and festival identities? “Thinking about how the audience interacts with our design always fills me with excitement, sometimes even helps us make critical design decisions.”...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces — and all those special “secret” spots and hangouts!...
“The best thing about festival identities is the possibility to create and develop a dynamic visual identity, not to do the same thing for every piece of design. Once we have the ‘soul’ of the project, we can complete it by understanding the constants and variables, achieving something smart and unique.”...
“To me the best part of working with festival identities is to come up with all the different elements, such as shapes, illustrations, colour palettes and typography. Then, to play around with compositions in different formats, and seeing it all come together nicely, this is when I have a lot of fun. And perhaps the moment I enjoy the most...
