Panóptico de Actualidad Gráfica y Visual
“When developing brand identities, the key priority is establishing a solid creative strategy, which guides the entire design process. By defining a clear creative proposition or “north star,” the project can evolve within a cohesive framework, amplifying its essence in various directions. This approach not only keeps the focus on what’s right for the brand, but also aligns the client...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
“I believe in creating timeless designs that are rooted in a brand’s core essence, and not to be guided by fleeting trends. Future-proofing identity systems means ensuring that visuals reflect the brand’s values, narrative, and unique selling points, allowing them to evolve with the market. This approach not only maintains authenticity but also ensures the identity stays relevant over time....
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
“Our approach to brand identity developments is one that is explorative in its visual language, perhaps sparked by a logo, grid, or compelling visual cue. The process remains open-ended to allow space for playful experimentation—because the most resonant identities emerge from creative spontaneity. We believe breaking conventional design rules unlocks fresh thinking, revealing unexpected directions. For us, design isn’t just...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
“Refreshing an existing brand identity is often simpler, as clients typically have a clear vision of their needs and desired direction. In contrast, creating a brand identity from scratch demands extensive research and in-depth discussions with the client. The process involves significant experimentation and questioning, which we find intellectually stimulating, though undeniably more challenging. While both approaches have their complexities,...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
“When crafting a brand’s identity, our focus is on the ‘feeling’ it evokes. It is part of the development phase we call ‘The Feel’, where we prioritise uncovering, refining, and articulating the unique essence of the brand. Like your grandmother’s house, every brand has an inherent atmosphere shaped by subtle, interconnected cues—smells, setting, traditions—that form its distinct emotional signature. Once...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
“When developing brand identities, my process begins with extensive research to understand the brand’s core essence. I then distil this into two concise sentences and five keywords, which form the foundation of the brand’s DNA. From there, I focus on creating a visual language, experimenting with colours, fonts, and basic compositions. I prefer to establish a cohesive system before finalising...
“Both developing a brand from scratch and refreshing an existing one present distinct challenges. Starting from scratch offers complete creative freedom but requires strategic thinking to define tone, visuals, and story without existing recognition. In contrast, refreshing a brand can appear simpler but is often more complex, as it involves balancing legacy assets, brand equity, and stakeholder expectations while ensuring...
