idnmagazine

Van Orton — Turin, Italy

“The very word Pop, which takes its meaning from the word ‘popular’, is something that should appeal to as many people as possible, so it is not necessarily different for everybody. For us, the meaning of Pop is in the fact of creating something that can have a strong visual impact and transmit positive feelings to as many people as...

idnmagazine

Dani Blázquez — Granada, Spain

“The truth is that we are constantly exposed to new trends and references which, moreover, are the same for everyone. However, there is indeed the freedom for each person to internalise them according to their preferences and personality. Paradoxically, therefore, the source of popular culture is individuality. We each associate pop culture with what we enjoyed during our childhood and...

idnmagazine

CranioDsgn (Alex G) — Valencia, Spain

“As it stems from the root of the word ‘popular’, pop graphics encompasses everything that refers to the popular world—music, cinema, art, comics, television, fashion, etc. There are thousands of ways to reach people, from a photograph in colour, black-and-white, photo-montage, a hand-made illustration, digital, 3D, animation… The pop world is as wide as countries and cultures there are on...

idnmagazine

Nataliia Goncharova — Warsaw, Poland

“Pop culture shapes our perceptions, values, and dreams, broadening our knowledge and evoking emotions tied to specific moments in life, serving as a refreshing escape. My work, particularly my typography posters, reflects this influence by exploring the beauty and functionality of fonts, allowing them to serve their true purpose. Similarly, my Star Wars posters and record covers tap into nostalgia...

idnmagazine

César Moreno — Puerto Morelos, México

“I do think that when an event, character, creation or trend permeates a society long enough, it transcends into a culture, and the way we represent that culture from our individual idiosyncrasies is through Pop Graphics. I am a Mexican commercial illustrator working for clients all over the world, and I usually solve my projects with the saturation of ornaments...

idnmagazine

Marco Sodano — Milan, Italy

“Pop is the rebellious and instinctive process of metabolising the relentless influx of popular iconography that bombards our daily lives through mass and social media. These vibrant stimulus shape our subconscious, embedding catchy jingles, iconic celebrity looks, and memes into our cognitive DNA, making it hard to resist ‘popular’ references. The essence of pop art lies in selecting and recycling...