Panóptico de Actualidad Gráfica y Visual
Sprite has partnered with London-based creative agency forpeople on a new global identity, driven by a desire to reassert its ties with the cultural spaces it has “always belonged to”. Rather than a complete rebrand, this update represents a subtle reworking of Sprite’s visual style, creating something punchier and better suited to the current market. “The starting point for us...
We speak to the creatives behind the typically strange third instalment of the long-running KFC Believe brand platform, which this time is an oblique invitation for audiences to get involved...
The illustrator talks about the balance between artistic identity and commercial collaboration, plus her lithographic creations for a Hermès campaign...
Every year, 1.4 million people gather at Keukenhof Spring Garden and Castle in The Netherlands to welcome the arrival of spring with a festival and flower show. Situated in the traditional flower-growing region of the country, the flower garden itself is the largest of its kind in the world. The historic festival has been running since 1949 and this year,...
When a surprise tax bill derailed his early career success, illustrator Michael Driver started stacking shelves to stay afloat. Here, he calls for more honesty about what it really takes to make it as a creative...
Audiences now desire pleasure with principles, which is redefining what we buy, give and keep, making longevity the new luxury, says Joanna Tulej at Mother Design...
Restaurant chain Eggslut is courting hopeless romantics and hungry hearts alike with a new campaign that takes the windswept emotional intensity of Gothic fiction and redirects it squarely at breakfast. Created by M+C Saatchi Group UK, the social-first work, titled Egg Yearning, taps into two cultural currents blowing across the internet: the revival of brooding period drama and a surprising…...
After working with Mozilla on a major rebrand in 2024, branding agency JKR has once again joined forces with the technology organisation – this time to reimagine its most iconic product: Firefox. Released in 2002, Firefox has been a champion of the open internet for over two decades, prioritising user privacy, safety and control. With the online landscape currently undergoing...
From starting a nationwide game of hide-and-seek to becoming Fred again..’s closest collaborator, the creative director and sometime music video director thrives on turning bold ideas into big cultural moments...
Announced on World Sleep Day, TV personality and fitness instructor Derrick Evans MBE – better known to British audiences as his spandex-clad alter ego, Mr Motivator – has unveiled Bed Bank, a charity set up to raise funds and awareness around the nationwide issue of ‘bed poverty’. According to a 2023 report by Barnardo’s, nearly 900,000 children slept on floors...
In New York, boutique fitness clubs, private members’ lounges and upmarket health spas are a dime a dozen, but the city’s newest luxury hot spot is aimed at discerning clientele of the four-legged variety. Crown Creative has unveiled the branding for Barkhouse, a hotel designed to feel – in the words of co-founders Gabriela Desposito-Carlson and Jeffrey Carlson – like...
The central idea behind Visa’s The Feathered Lamb campaign highlights the fact that the vast majority of scams on social media originate from fake ads which are increasingly hard to detect. Using the anonymous account Petit Pamplemousse, Paris-based agency Marcel deliberately deployed a series of AI-generated images and videos with the intent of passing them off as real. Source...
