creativereview

Ragged Edge “embraced the ordinary” for Eager rebrand

Overblown health claims and lofty language are nowhere to be found in Ragged Edge’s update of non-refrigerated juice brand Eager. In contrast to the sweeping (and often meaningless) taglines of other drinks companies, Eager has embraced a markedly no-nonsense approach, which comes through clearly in its new visual identity. As the brand says on its website: “It’s just good juice...

creativereview

Topshop and Topman reveal a joint new look

It’s been almost two years since the collapse of Philip Green’s Arcadia retail empire saw the demise of one of the British high street’s most iconic brands. Once a fashion mecca for teens and 20-somethings, when Topshop eventually went into administration in 2020 it couldn’t have been further from its heyday of Kate Moss collabs and London Fashion Week catwalks....