The London-based photographer talks to Gem Fletcher about her process and her belief in “changing the world through love rather than aggression”...
Spotify creates campaign for Vietnam’s 80th Independence Day
Coinciding with Vietnam’s 80th Independence Day, Spotify has collaborated with local creative agency Happiness Saigon on a new campaign that taps into the festive mood through music. With the anniversary always proving an emotionally-charged moment across the country, and serving as a period for both reflection and celebration, Spotify and Happiness Saigon wanted to find a way to enhance this…...
Creative Review moves to Haymarket Media Group
Creative Review was founded in 1980 and has been bringing the creative community together ever since, first as a print magazine and in recent decades across digital, print, social media and events. Throughout its lifetime it has been owned by Centaur Media though today it is announced that is has been acquired by Haymarket, alongside its sister brands Marketing Week...
How to fuel creativity, find balance and stay inspired
There was a point in my life when I lost touch with a lot of who I was, and what brought me joy. I was burned out. Since starting university, I hadn’t stopped. I graduated with my Graphic Design BA from University of Brighton in the UK, then moved to Italy to work at Benetton’s communication research centre, Fabrica. From...
Behind the scenes at Cosprop, London’s renowned costume house
Ahead of a new exhibition at the Fashion and Textile Museum in London, we speak to Cosprop about making costumes for stage, film and TV, for productions including A Room With A View, Poor Things and Downton Abbey...
KPN’s emotive new campaign addresses online bullying
Following its Cannes Lions Grand Prix-winning campaign last year that looked to tackle online shaming, leading Dutch telecommunications company KPN has now set its sights on the subject of online exclusion, releasing another video-led campaign aimed at young people. These initiatives form part of the company’s #BetterInternet brand platform, which launched last year alongside the previous… Source...
How Center design studio is shaping startups
Formerly a design director at Coca-Cola, Alex Center’s Brooklyn studio now brings branding magic to startups and small businesses...
Laphroaig x Willem Dafoe is a peaty partnership worth savouring
Laphroaig has unveiled its first ever global campaign partnership, joining forces with actor Willem Dafoe in a playful and eccentric ode to the whisky’s unmistakable character. The collaboration sits under the banner of Unphorgettable – a bad pun, but one we’re prepared to let slide on the strength of launch film The Taste, directed by the ever-inventive Tim Pope. In...
Polestar calls out ‘dinosaur juice addicts’ in guerrilla campaign
Polestar isn’t mincing words with its new guerrilla marketing campaign. The Swedish EV manufacturer – which describes itself as an electric performance brand – has rolled out an eye-catching OOH activation that likens combustion engine dependency to a toxic relationship – one it says it’s time to walk away from. Launched to coincide with Climate Week NYC, the campaign swaps...
How MikeTeevee is helping in-house teams create their best work
Set up in 2011, MikeTeevee is a creative and production partner to some of the biggest brands in the world, helping them with creative projects and navigating an ever-changing industry...
Why brands need culture
In her new book, Leila Fataar explains how the most powerful engagements between brands and audiences happen through culture, requiring different approaches to marketing and comms...
Peachies ad campaign captures the ‘big pant energy’ of toddlers
Most nappy brand ads will focus on the baby years, using imagery of serene children sleeping peacefully (due to the quality of their product, natch) or cutesy shots of them starting to get on the move. What is less covered are the toddler years, where nappy pants are still vital but the scenes are often more chaotic. This new campaign...