creativereview

Meet the brand playbook your brand actually needs

London‑based creative studio NB Studio has just seriously upped its publishing game. Conceived and written by brand strategist Nick Liddell, and presented in a striking palette of fluorescent orange and black, The Brand Architecture Book gives brand builders a working blueprint for thinking about brand systems beyond the clichés of ‘house of brands’ or ‘branded house’. Inside… Source...

creativereview

Columbia offers Flat Earthers the keys to the company in new ad

Building on its Engineered for Whatever brand platform, Columbia Sportswear has released a new campaign that continues the brand’s tongue-in-cheek marketing strategy. Titled Expedition Impossible, it features a surprise call-out by Columbia’s CEO, targeted at the Flat Earth community. Developed in partnership with adam&eveDDB, who recently worked with the brand to launch its new platform… Source...