The founder of bakery brand Get Baked speaks to CR about his «very person-centred» approach, how he utilises social media, and the pitfalls of going viral...
Sainsbury’s turns to the BFG once more for its Christmas ad
Halloween is done, so now – in the UK at least – marketers’ minds turn to Christmas with a flurry of festive ads due to land this week. Among the first is Sainsbury’s, which has joined forces with Roald Dahl’s lovable giant once more. The 90-second ad sees the BFG tasked to tackle The Greedy Giant, who is stomping around...
Kate Hawley takes us inside the world of Frankenstein
The costume designer discusses her creative process and how a visit to Tiffany’s archive shaped the emotional tone of Guillermo del Toro’s film...
FKA twigs and A$AP Rocky take top honours at UK MVAs 2025
FKA twigs and A$AP Rocky were among the biggest winners at this year’s UK Music Video Awards, as the annual celebration of global music video creativity returned to Magazine London last night. Twigs’ Eusexua, directed by Jordan Hemingway, picked up Best Pop Video – UK as well as Best Choreography for Zoi Tatapoulos and Best Editing for Charlie Von Rotberg...
Love bites in Anna Ginsburg’s monstrous new animated short
What happens when a breakup turns you into a monster? That’s the premise behind Hag, the new animated short from director Anna Ginsburg. Produced by leading animation studio Strange Beast (part of Passion Pictures) with support by the BFI Short Form Animation Fund, it is a darkly comic, surreal fable about heartache, inner longing and the pressures of modern womanhood....
Malik Acid on mixing beverage design with cultural marketing
Founded by siblings Missy Flynn and Cameron Malik-Flynn, creative studio Malik Acid has designed holistic experiences for some of the world’s most exciting fashion brands and artists...
GLP-1s and the new food advertising playbook
Hedonism and indulgence is out, replaced by nutrition and thoughtful storytelling, predict experts of the effect of weight-loss drugs on the food market...
Buck’s new animations for LinkedIn bring milestone moments to life
Global creative company Buck has joined with LinkedIn to give a visual refresh to the platform’s in-app milestone moments. Described as “a big glow-up” by LinkedIn’s director of product design Audrey Davis, the redesign includes a new suite of animations that hope to make celebrating on LinkedIn a more expressive and engaging experience. Prioritising inclusive character representation… Source...
ActionAid aims to smash child marriage in empowering new campaign
Recent studies have shown that there are 640 million women and girls around the world that were forced into marriage before the age of 18. This is a global issue, but one that is particularly prevalent in countries such as Uganda, where a recent campaign film by agency Dude Milan was shot in an effort to combat this damaging tradition....
Sue Li on the reality of food styling
The food stylist talks about how she got into the industry, the misconceptions around her role and the trends that have come and gone ...
Entries are open for the Creative Review Annual Awards 2026
Some ideas are brave. Some are brilliant. The best are both. After 23 years of spotlighting work that sets the standard for commercial creativity, we’re thrilled to open entries for the Creative Review Annual Awards 2026. Now’s your chance to share the work that makes us stop, smile and say, “that’s clever.” We’re looking for work produced or first launched...
New branding for Soho restaurant Tangra focuses on illustration
In early November, new Indo-Chinese restaurant Tangra will welcome customers into its design-led, boldly illustrated space for the first time. Named after the Tangra neighbourhood in Kolkata – the birthplace of this imaginative fusion cuisine – the restaurant’s branding has been created to reflect the distinctiveness of the food. Spearheaded by executive chef Nikesh Sawant, Tangra’s look and… Source...