AI may seem a less scary place to go for advice than a real colleague, but the friction that comes from true human contact (even if it’s sometimes challenging) will be far more helpful to your career, says Gut Europe’s Eva Rausch...
MedExpress ad turns down the volume on weight loss advice
Online pharmacy MedExpress has revealed its first ever above-the-line campaign with a new year ad that takes aim at the familiar – and often frustrating – experience of unsolicited weight loss advice. Launched on Boxing Day 2025, the campaign targets anyone who may have overindulged during the festive season (guilty as charged) and is now embarking on a resolution-based health...
How did self-care apps become so cute?
Apps for people struggling with their mental health often feature deliberately cutesy design. We look at why this works for users and what the pitfalls of this approach might be...
Yoshi liqueur brings matcha taste to the modern drinker
Global creative agency Saint-Urbain has unveiled its latest branding project: a visual framework for a first-of-its-kind premium matcha liqueur brand called Yoshi. Looking to shake up the spirits market, Yoshi has tapped into the meteoric rise in popularity of the green tea beverage and reimagined its flavour in an entirely new context. Inspired by the age-old ritual of matcha preparation…...
Hannah Norton on finding her voice through personal work
The documentary photographer speaks to CR about the value of personal projects, and the need for human connection when making images ...
Wayne Deakin on why we shouldn’t fear change
Fresh from launching his own studio after leaving Wolff Olins, Deakin – who is our jury president for design in this year’s CR Annual Awards – explains why both brands and designers alike need to embrace change, and prepare for it...
Mrs&Mr draws on the legacy of WeightWatchers in new identity
Celebrating more than 60 years of health support for people all around the world, WeightWatchers has partnered with NYC-based creative agency Mrs&Mr to develop a new identity for the brand, inspired by its past, present and future. “We set out to reclaim WeightWatchers’ rightful place as a pioneer and innovator in the rapidly changing world of weight loss,” says Kate...
Trends of 2025: The year in social
Labubus, Jess Glynne, 6-7 … in 2025, social media felt stranger and more self-aware than ever – but was there also a greater method amid the madness?...
The best magazine covers of the year 2025
While print media may no longer have the same power it once did, it continues to enjoy steady loyalty among niche audiences, and in an age of ‘digital fatigue’, we are increasingly seeing younger audiences recognise the pleasures of experiencing content via a physical object instead of a screen. As a title that still has a quarterly print mag (keen...
Flair-filled Nike film celebrates Africa’s football heritage
With the 35th edition of the biennial Africa Cup of Nations (Afcon) kicking off this month, Nike and Wieden+Kennedy Amsterdam have teamed up to show that when it comes to playing football with style and creativity, the continent is where it’s at. The campaign got underway earlier this week when Nike published a letter addressing the football community, attributed to...
The best games of the year 2025
If 2025 can teach us anything about the video games industry it’s this: success will come to you by making an incredibly finely crafted piece of narrative entertainment, or you’ll make a fortune selling dopamine-hacking sludgeware. If that sounds cynical, here’s the proof. On the one hand, you’ve got a game like Ghost of Yōtei selling millions thanks to its...
Trends of 2025: The year in photography
AI continues to impact the photographic world but the industry reached a turning point in 2025, says Gem Fletcher, offering an opportunity to look to the future rather than the past...