creativereview

Brompton unfolds bold new identity for its 50th anniversary

Folding bicycle pioneers Brompton are marking their 50th anniversary with a global brand refresh centred around the concept of Life Unfolded. Developed by London-based agency Studio Blackburn, the new expression aims to capture Brompton’s distinctive spirit while providing a toolkit to support its growth at home and abroad. The milestone arrives at a challenging time for Brompton. In January… Source...

creativereview

Meanwhile turned to knitting to promote The Thursday Murder Club

Last month, the screen adaptation of Richard Osman’s bestselling novel The Thursday Murder Club arrived on Netflix. To promote the film’s release – which features a star-studded cast including Helen Mirren, Pierce Brosnan and Ben Kingsley – Manchester-based creative agency Meanwhile was commissioned to develop an unconventional new campaign. Looking to bring together the cosy crime thriller… Source...

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Sweden’s sporting icons get typographic postage stamp tribute

For 100 years, Sweden’s highest-achieving athletes have been honoured with a special award known as the Bragdguldet, which is judged annually by the Swedish morning paper Svenska Dagbladet. Now, five of those athletes – tennis legend Björn Borg, alpine skier Ingemar Stenmark, skier Anja Pärson, swimmer Sarah Sjöström and pole vaulter Armand Duplantis – have been further immortalised in the...

creativereview

Branding for Finnish bakery Bolle draws on the shape of dough

Following his branding project for retail destination Måll in Finland last year, graphic designer and art director Chris Bolton has recently collaborated with another Finnish outlet on an eye-catching brand. This time around, it’s Bolle – a newly-opened bakery in the east of Helsinki that hopes to offer its customers delicious baked treats and a space to unwind and connect...