creativereview

The FCA calls in Emil the Seal to stop consumers slipping into scams

The Financial Conduct Authority (FCA) has decided that the best way to cut through the noise of financial warnings isn’t another stern voiceover or bullet-pointed disclaimer. It’s a seven-foot animatronic seal. Created with M+C Saatchi, the FCA’s latest campaign – catchily titled ‘Check if it’s real, before you seal the deal’ – introduces consumers to the regulator’s new Firm Checker...