Creatives and recruiters share advice on rethinking the ‘messy middle’ as a testing ground to sharpen ideas, build confidence and shape the career you want...
How to make brand systems work in an imperfect world
Forget glossy case studies, design studios need to create brand identities that are resilient and distinctive in unattractive real world settings, says Design Bridge and Partners’ Claire Huxley...
Doritos turns Ronaldo’s infamous haircut into a marketing myth
Was Brazilian football legend Ronaldo’s infamous half-moon haircut secretly meant to be a triangle? That’s the tantalising question posed by Doritos in an agreeably bizarre campaign that reframes one of the sport’s most talked about fashion statements as a ‘lost’ marketing stunt. For the uninitiated, some context: in the summer of 2002, Brazil and their talismanic striker were seeking redemption…...
Thames & Hudson at 75: The making of a publishing icon
Creative director Tristan de Lancey reflects on three-quarters of a century of illustrated bookmaking, showcased in a new monograph exploring the publisher’s rich visual legacy...
Unnerving Sunburnt Car campaign warns Australians about driving dangers
It’s easy to think that you’re safe from sun exposure while you’re in the car, leading to many drivers not bothering to apply sunscreen in the way they would if they were going outdoors. In fact, new research for this campaign by TBWA\Eleven revealed that 70% of Australians believe they are protected from the sun while in the car, while...
The changing reality of entry-level roles
As commercial pressures and AI anxiety grow, agencies and studios are being forced to reconsider how they support – and retain – new talent...
Snask refreshes identity of beauty brand Vivantis
Vivantis came to Snask with a brief to evolve its current “outdated” branding. “They realised that customers only chose them based on price and product, not on brand and with no loyalty at all,” says Freddie Öst, founder and brand director at Snask. One of the Czech Republic’s leading beauty and lifestyle brands, Vivantis is primarily an ecommerce brand, though...
Yes! Apples rebrands to make the everyday fruit relevant again
Apples may keep the doctor away, but they do lack the playful appeal of bananas, and the antioxidant buzz of blueberries, so over the years have somewhat lost their ‘it’ fruit status. Tasked with changing this perception was branding agency Blurr Bureau, brought on by Yes! Apples, which represents a collective of small, family-run apple orchards in Upstate New York....
Rough Trade at 50: The power of music and community
As the retail side of the renowned music brand reaches its 50th anniversary, we talk to MD Lawrence Montgomery about the importance of bricks-and-mortar in the digital age...
The house that streaming built: Inside Netflix House Dallas
From retro arcades to Squid Game-style trials, Netflix House Dallas turns hit IP into repeatable, real-world experiences. Here, sister agencies Salt and Pinch reveal how they helped bring the space to life...
Exposure: Morgan Levy
Gem Fletcher talks to the photographer about her series which documents female and non-binary construction workers and the mix of politics and humour that lies within...
Burger King turns the Whopper into a hot dog
At first glance, it might have looked to baseball fans that Burger King had created a special hot dog for the World Baseball Classic, yet in fact the answer was more simple: it had simply turned its Whopper on its side, in order to sneak it into one of baseball’s classic food traditions. The brand introduced the Whopper Dog via...