Gone are the earnest voiceovers and the gripping tales of winning against the odds. Instead, the tone of the latest commercial from Nike is, well, kind of kooky. Titled Play New, the spot is the first piece of work in a larger campaign which aims to find “joy in movement, play and competition”. While it features big name athletes including...
New Nike ad celebrates being rubbish at sport
Gone are the earnest voiceovers and the gripping tales of winning against the odds. Instead, the tone of the latest commercial from Nike is, well, kind of kooky. Titled Play New, the spot is the first piece of work in a larger campaign which aims to find “joy in movement, play and competition”. While it features big name athletes including...
Exposure: Rahim Fortune
Art director Gem Fletcher talks to photographer Rahim Fortune about his new book, I can’t stand to see you cry, and his explorations of family and the past during the pandemic The post Exposure: Rahim Fortune appeared first on Creative Review....
Inside the UK’s biggest content house
Envisioned as Big Brother for the TikTok generation, content houses have become a mecca for influencer marketing in the US. So is the UK ready to follow suit? The post Inside the UK’s biggest content house appeared first on Creative Review....
Yi Luo’s short explores a day in the life of a woman with her favourite coat
Animator and illustrator Yi Luo, aka Yinfinity, has recently released her short film One Pair Coat. The film is an exploration of the relationship between Jolanda and Hendrik, but the twist is that Hendrik is actually Jolanda’s favourite coat. Due the sweetness of Luo’s characters, the viewer accepts this concept immediately and we follow the pair as they go to...
The Guardian celebrates its 200th birthday with a trio of rousing films
Oliver created the campaign to mark a huge milestone for the British paper, which was founded in 1821. Each film is dedicated to a different topic, all of which tie into the Guardian’s editorial mission. Environment explores the ecological impact of humans on the future of the planet and its climate; Equality looks at civil rights and gender issues; and...
Al Fingers updates his book exploring Clarks shoes in Jamaica
Originally published in 2012, DJ and cultural historian Al Fingers’ book Clarks in Jamaica traces the brand’s journey from Somerset, where it was founded the 19th century, to the West Indies, where it subsequently became a popular shoe brand in Jamaica. The first edition featured interviews with local Jamaican music icons who told of the significance of Clarks shoes, along...
Good Reads: Hamam magazine celebrates the art of bathing
Growing up in Izmir, Turkey, Ekin Balcıoğlu was surrounded by hamam culture. She didn’t engage with the ritualistic act of communal bathing herself, however, until she upped sticks to the US to study fine art and visual critical studies. “I did not get into communal bathing until I moved to New York and needed a way to warm up to...
A golden era for poster advertising?
Often seen as old-fashioned, print and poster advertising is enjoying something of a renaissance. Our ad correspondent Ben Kay examines what might be driving the change The post A golden era for poster advertising? appeared first on Creative Review....
The Annual 2021: Trends and observations
Last year was dominated by the Covid-19 pandemic, but we also saw a number of other trends and developments emerge in the commercial creative industries. Here, we examine what they might suggest for the future The post The Annual 2021: Trends and observations appeared first on Creative Review....
A new book is delving into a century of all-American toy ads
While objects designed with the intention of entertaining children have been around since ancient history, it was only with the rise of industrial mass production in the 20th century that toys as we know them today began to emerge. European manufacturers dominated the toy market in the early 1900s, with Germany in particular supplying the US market with the bulk...
The changing face of the car industry
The car sector is going through a period of enormous change – in everything from product design to branding. Here, Patrick Burgoyne explores the wonders of a battery-powered future The post The changing face of the car industry appeared first on Creative Review....






