We’ve become well accustomed to sports advertising’s obsession with earnest voiceovers and gripping tales of winning against the odds. More recently however, there’s been somewhat of a backlash against this tried and tested formula, with Nike even celebrating being rubbish at sport. Apple Watch’s latest spot, Hello Sunshine, initially appears as though it might fall into the earnest trap, as...
New York hosts a wild foam party in Method’s new ad
The advert starts innocently enough, depicting just another day in the Big Apple as it faces a forecast of record-breaking temperatures, and crowds of irate New Yorkers. Things rapidly get weird, however, when a tide of soapy foam rolls into the streets. Locals are soon wrapped up in a giant, city-wide foam party as they forget their troubles, and allow...
How rap music took over advertising
As genres such as hip-hop and grime cement their position in the mainstream, we explore how the brand world is increasingly taking note The post How rap music took over advertising appeared first on Creative Review....
How rap music took over advertising
As genres such as hip-hop and grime cement their position in the mainstream, we explore how the brand world is increasingly taking note The post How rap music took over advertising appeared first on Creative Review....
The pandemic underscores winning work at Wellcome Photography Prize 2021
Untangling by Jameisha Prescod The winner of the single image prize is London-based journalist and filmmaker Jameisha Prescod for her photograph Untangling – a self-portrait examining the impact of lockdown on her experience of depression. Having been forced to eat, work, sleep and socialise in the same room, Prescod took up knitting as a means of detaching from her surroundings....
Gastón Mendieta distills complex concepts into cinematic illustrations
“I think the attraction of illustration is that telling different stories makes you grow and empathise with other realities,” says Barcelona-based illustrator Gastón Mendieta. With an interest in drawing from an early age, after art school Mendieta experimented for a while before he landed on illustration as a career. Since then, he’s been building a portfolio of monochromatic works that...
100 Days of Gratitude celebrates the things creatives are thankful for
“The project was born from the idea that even in the toughest life situations there’s always something to be grateful for,” writes Green of the series. As well as an illustrator who’s created work for Women’s Health, Buzzfeed and WeTransfer, Green hosts the On Design podcast, which features interviews with figures from across the world of design. For 100 Days...
100 Days of Gratitude celebrates the things creatives are thankful for
“The project was born from the idea that even in the toughest life situations there’s always something to be grateful for,” writes Green of the series. As well as an illustrator who’s created work for Women’s Health, Buzzfeed and WeTransfer, Green hosts the On Design podcast, which features interviews with figures from across the world of design. For 100 Days...
The Photography Annual 2021: Meet the Judges
Creative Review’s Photography Annual celebrates great image making, from those taking the images as well as those commissioning them. Every year we welcome a panel of esteemed judges, all contributing their own unique skills, knowledge and talent within the creative industries, to help curate the best work for the Photography Annual. In 2020 we introduced remote judging, where a wide...
Why we need human-centred design more than ever
Covid has shown the need for brands and services that are designed with humans at their core, rather than the bells and whistles of technology, says Wayne Deakin, ECD, EMEA at Huge The post Why we need human-centred design more than ever appeared first on Creative Review....
Behind the scenes with Tyler, The Creator’s producer
We speak to Tara Razavi, founder of creative production company Happy Place, about her work with Tyler, The Creator on his latest album, plus what the role of a good producer entails The post Behind the scenes with Tyler, The Creator’s producer appeared first on Creative Review....
The theatrics of the street in Helen Levitt’s photography
New York, ca. 1940. All images: Helen Levitt © Film Documents LLC, courtesy Galerie Thomas Zander, Cologne Helen Levitt emerged as a photographer in Depression-era New York, where she lived and made the bulk of her work. She is best known for her theatrical photographs of the city, initially training her lens on Brooklyn where she was born, then neighbourhoods...








