creativereview

VanMoof’s new ad encourages us to ride our way out of the rat race

Shot by director Paul Guesebroek, VanMoof’s new commercial ad arrives at an interesting juncture, as customers increasingly turn to healthier, greener modes of transport to get around town. The spot certainly paints a damning picture of city life – showing people stuck in sweaty, anger-inducing traffic gridlocks. To ram the point home, they are all shown moving backwards, while our...

creativereview

VanMoof’s new ad encourages us to ride our way out of the rat race

Shot by director Paul Guesebroek, VanMoof’s new commercial ad arrives at an interesting juncture, as customers increasingly turn to healthier, greener modes of transport to get around town. The spot certainly paints a damning picture of city life – showing people stuck in sweaty, anger-inducing traffic gridlocks. To ram the point home, they are all shown moving backwards, while our...

creativereview

VanMoof’s new ad encourages us to ride our way out of the rat race

Shot by director Paul Guesebroek, VanMoof’s new commercial ad arrives at an interesting juncture, as customers increasingly turn to healthier, greener modes of transport to get around town. The spot certainly paints a damning picture of city life – showing people stuck in sweaty, anger-inducing traffic gridlocks. To ram the point home, they are all shown moving backwards, while our...

KFC masquerades as Ikea in its latest PR stunt

KFC has become well known for its cheeky personality and tone of voice, whether it is calling out the Conservatives on Twitter or adopting other brands’ slogans when Covid rendered its Finger Lickin’ Good tagline inappropriate. The fried chicken behemoth’s latest stunt sees it pay homage to cult Swedish furniture retailer Ikea, as it opens a new restaurant in Mejorcan...