As almost everything in our lives becomes more digital, and we flick ceaselessly between screens for work, fun, and life admin, it’s becoming increasingly difficult for businesses to stand out. Imagery on digital platforms, networks and websites is slicker and more seamless than it’s ever been, which is why SomeOne’s work with Coventry Building Society (CBS) feels like a welcome...
Designing for our MetaLives
As fashion brands launch digital-to-avatar lines and new, immersive social media emerges, our lives in the metaverse are developing at pace. A new report from Wunderman Thompson Intelligence looks at what brands and consumers need to consider in this exciting new world The post Designing for our MetaLives appeared first on Creative Review....
The brands giving the DIY sector a makeover
Interest in home improvement exploded in the wake of the pandemic. We speak to DIY veteran B&Q and D2C startup Lick about how they’re communicating with consumers and whether the sector can sustain its lockdown success The post The brands giving the DIY sector a makeover appeared first on Creative Review....
How to make money from NFTs as an artist
One of the biggest benefits of NFTs is the financial freedom they provide to artists. Take a scroll through ‘NFT Twitter’ and you’ll see a myriad of posts celebrating the ability to earn a living from art that hadn’t existed pre-NFTs entering the mainstream. It may sound like the market has provided a silver bullet to the longtime issue of...
Rebranding cricket for a new age
The ECB has been expanding cricket’s horizons with the launch of a new tournament, The Hundred, this year. We look at how it’s been designed to breathe new life into the sport The post Rebranding cricket for a new age appeared first on Creative Review....
Wagamama introduces Vegamama, an angry vegan monster
Wagamama has taken a humorous approach to highlighting its environmental credentials in this new ad, which features a Godzilla-style monster rampaging through a city. It turns out there’s a focus to Vegamama’s rage – she’s angry at how we’ve treated the planet and the spot sees her take aim at an offshore oil rig and skyscrapers. Only when she discovers...
Rochelle Brock on the importance of being a “size inclusive photographer”
New York-based photographer Rochelle Brock describes her work as “all over the place but not in a bad way”. With an interest in fashion, editorial, beauty, documentary and fine art photography, Brock has encapsulated elements from all of these approaches to create a style that is bold and inviting. “My style is inspired by my environment, the people I’m surrounded...
The art of creating a James Bond title sequence
Daniel Kleinman has been the creative mind behind almost every 007 title sequence since the 90s. He discusses his work on Daniel Craig’s final foray in No Time to Die and how he finds the delicate balance between reinvention and homage The post The art of creating a James Bond title sequence appeared first on Creative Review....
Inside Earl of East’s grassroots brand philosophy
From pouring candles on their kitchen worktop to an unwavering belief in physical retail, Earl of East founders Paul Firmin and Niko Dafkos tell CR how they built a thriving lifestyle business The post Inside Earl of East’s grassroots brand philosophy appeared first on Creative Review....
A tasty new look for restaurant review site Zagat
In the late 70s, two Americans living in Paris found themselves wishing for a restaurant resource that reflected the opinions of their foodie friends rather than those of professional critics or mystery reviewers. The couple, Nina and Tim Zagat, ended up creating the guide they’d always wanted themselves. The subsequent success of what became the Zagat Restaurant Guide introduced people...
CR’s top picks for this year’s Festival of Marketing
Themed ‘the year ahead’, the Festival of Marketing is happening virtually again this year, meaning that if you miss the live broadcast of a talk, you can always tune in again later. There is an ocean of content to be discovered across the four days, with sessions straddling everything from transforming your business to getting the most out of your...
Bruce Gilden’s photos of Japan in the 1990s show a different side to the country
Japan, 1998. All images: © Bruce Gilden Bruce Gilden is renowned for his unforgiving, in-your-face photographs of passers-by he has met on streets all over the world. He is drawn to those on the margins of life – a trait that has led to accusations of exploitation, though in a 2019 interview with the Guardian he explained the connections he saw...








