The new positioning is created by Wieden + Kennedy London, and features an exuberant new commercial with a voiceover by Stephen Fry. With the work, Sainsbury’s aims to stress that its offering is both good for people but also for the planet. The spot, directed by Filip Nilsson, features striking and colourful shots of healthy food alongside the black-and-white imagery...
Stonewall’s new identity embraces a more activist future
The identity is designed to help Stonewall – which was founded in 1989 – continue to fight for the rights of LGBTQ+ people, in recognition that the organisation’s work has become more complex in recent times. Over the years, the organisation has campaigned for equal rights around marriage, adoption and inclusive education – but now faces rising levels of intolerance....
Stonewall’s new identity embraces a more activist future
The identity is designed to help Stonewall – which was founded in 1989 – continue to fight for the rights of LGBTQ+ people, in recognition that the organisation’s work has become more complex in recent times. Over the years, the organisation has campaigned for equal rights around marriage, adoption and inclusive education – but now faces rising levels of intolerance....
Stonewall’s new identity embraces a more activist future
The identity is designed to help Stonewall – which was founded in 1989 – continue to fight for the rights of LGBTQ+ people, in recognition that the organisation’s work has become more complex in recent times. Over the years, the organisation has campaigned for equal rights around marriage, adoption and inclusive education – but now faces rising levels of intolerance....
Stonewall’s new identity embraces a more activist future
The identity is designed to help Stonewall – which was founded in 1989 – continue to fight for the rights of LGBTQ+ people, in recognition that the organisation’s work has become more complex in recent times. Over the years, the organisation has campaigned for equal rights around marriage, adoption and inclusive education – but now faces rising levels of intolerance....
50 years of the Smiley brand
When Franklin Loufrani trademarked the now iconic smiling face symbol in 1971, he coined the term ‘Smiley’. Over the following five decades, The Smiley Company has evolved into a global lifestyle licensing brand with a defiantly optimistic outlook. A simple mantra launched the brand to the world: ‘Take the Time to Smile’. “Back then, this was meant in the most...
Victo Ngai on the pressures of illustrating well-known book covers
Victo Ngai is an LA-based illustrator from Hong Kong and she’s created editorial illustrations for titles such as the New York Times and New Yorker, while also working on storyboards and animation art for the likes of NBC and Dreamworks. “I was an only child born to working immigrant parents. We moved around a lot when I was little so...
The ups and downs of being a hybrid creative
In today’s complex media landscape, creatives are often expected to work across multiple mediums. CR speaks to those who’ve broadened their practice to understand the benefits and challenges of the multi-disciplinary life The post The ups and downs of being a hybrid creative appeared first on Creative Review....
The photography show charting 80 years in the UK and Ireland
Running as part of the newly launched Bristol Photo Festival, Island Life is a group exhibition that reaches into the Martin Parr Foundation’s collection to paint a fascinating picture of the post-war period through to today. Parr himself is surprisingly absent from the list of exhibiting photographers, yet with images by over 60 photographers included in the show, it offers...
Good Reads: Munchies is a book about eating and being eaten
Food is a fundamental need for all of humankind, but it can also take the form of one of society’s utmost luxuries. Caviar for €20,000 a kilo or a dry slice of bread are both things we put in our mouth, either for necessity, or because we take pleasure in it. With every culture having cultivated their own ways to...
Old Spice’s classic ads get a TikTok reboot
@munyachawawa Meet the new man your man could smell like #OldSpiceCaptain #TikTokReMake @oldspiceuk AD ♬ original sound – Munya Chawawa It’s been a decade since Old Spice and Wieden + Kennedy first captured people’s attention with The Man Your Man Could Smell Like – otherwise known as one of the most talked about ads of all time. Featuring the legendary...
Old Spice’s classic ads get a TikTok reboot
@munyachawawa Meet the new man your man could smell like #OldSpiceCaptain #TikTokReMake @oldspiceuk AD ♬ original sound – Munya Chawawa It’s been a decade since Old Spice and Wieden + Kennedy first captured people’s attention with The Man Your Man Could Smell Like – otherwise known as one of the most talked about ads of all time. Featuring the legendary...