50 years of the Smiley brand

When Franklin Loufrani trademarked the now iconic smiling face symbol in 1971, he coined the term ‘Smiley’. Over the following five decades, The Smiley Company has evolved into a global lifestyle licensing brand with a defiantly optimistic outlook. A simple mantra launched the brand to the world: ‘Take the Time to Smile’. “Back then, this was meant in the most...

creativereview

Old Spice’s classic ads get a TikTok reboot

@munyachawawa Meet the new man your man could smell like #OldSpiceCaptain #TikTokReMake @oldspiceuk AD ♬ original sound – Munya Chawawa It’s been a decade since Old Spice and Wieden + Kennedy first captured people’s attention with The Man Your Man Could Smell Like – otherwise known as one of the most talked about ads of all time. Featuring the legendary...

creativereview

Old Spice’s classic ads get a TikTok reboot

@munyachawawa Meet the new man your man could smell like #OldSpiceCaptain #TikTokReMake @oldspiceuk AD ♬ original sound – Munya Chawawa It’s been a decade since Old Spice and Wieden + Kennedy first captured people’s attention with The Man Your Man Could Smell Like – otherwise known as one of the most talked about ads of all time. Featuring the legendary...