creativereview

Vivek Vadoliya’s book Mallakhamb is a study of movement and light

Teenagers can be uncomfortable in front of the camera at the best of times, yet Vivek Vadoliya found a troupe of Mumbai’s young mallakhamb practitioners brimming with nothing but pride and confidence. Mallakhamb is an ancient practice originating in the Indian subcontinent that sees people perform remarkable aerial movements, usually atop a pole or suspended by rope. The London-based imagemaker…...

creativereview

Queer wellness brand For Them launches new identity inspired by nature

For Them, a queer wellness brand currently selling a range of chest binders, has launched a new typography-led visual identity inspired by nature. Created by art director and designer Alex Pankiv Greene alongside For Them creative director Kate Vozella, the new branding looks to represent the expansiveness of the community that forms its audience. “When For Them launched last year...

creativereview

Take away your takeaway, says new McDonald’s anti-littering campaign

Takeaway packaging is the third largest source of littering in cities across the world, according to recent research by the University of Cádiz in Spain. As Norway’s largest takeaway restaurant chain, McDonald’s is a substantial part of the problem in Norwegian cities – and it doesn’t help that its iconic golden arches make its packaging very noticeable. But in a...