Collins unveils a kaleidoscopic new logo for OpenWeb

OpenWeb’s mission is to build an ‘open, healthier web’ by providing publishers with a framework for productive – and moderated – commenting and conversation. Or, as Collins describe it, to “de-troll digital discourse”. The platform, which launched in 2012 and was previously known as Spot.IM, is used by the likes of Hearst, News Corp and Yahoo! Collins was charged with...

creativereview

NB Studio’s rebrand puts Mindshare “at the centre of the infinite conversation”

According to NB Studio founder and creative director Nick Finney, the Mindshare rebrand is designed to be “in tune with the places where people actually live their lives – inside platform ecosystems”. “That’s where you’ll find all of us … buying clothes, watching cat videos, having arguments, falling in love,” he adds. The rebrand reflects the digital-first, direct-to-consumer model that...

creativereview

NB Studio’s rebrand puts Mindshare “at the centre of the infinite conversation”

According to NB Studio founder and creative director Nick Finney, the Mindshare rebrand is designed to be “in tune with the places where people actually live their lives – inside platform ecosystems”. “That’s where you’ll find all of us … buying clothes, watching cat videos, having arguments, falling in love,” he adds. The rebrand reflects the digital-first, direct-to-consumer model that...

creativereview

NB Studio’s rebrand puts Mindshare “at the centre of the infinite conversation”

According to NB Studio founder and creative director Nick Finney, the Mindshare rebrand is designed to be “in tune with the places where people actually live their lives – inside platform ecosystems”. “That’s where you’ll find all of us … buying clothes, watching cat videos, having arguments, falling in love,” he adds. The rebrand reflects the digital-first, direct-to-consumer model that...

creativereview

NB Studio’s rebrand puts Mindshare “at the centre of the infinite conversation”

According to NB Studio founder and creative director Nick Finney, the Mindshare rebrand is designed to be “in tune with the places where people actually live their lives – inside platform ecosystems”. “That’s where you’ll find all of us … buying clothes, watching cat videos, having arguments, falling in love,” he adds. The rebrand reflects the digital-first, direct-to-consumer model that...