Panóptico de Actualidad Gráfica y Visual
A new billboard campaign for the Big Issue, I’m Here, uses geolocation technology to show where the magazine’s vendors can be found. The campaign was created by London-based agency Forever Beta in partnership with digital ad platform specialists Ocean Outdoor, having been one of the winners in its annual Digital Creative Competition, which celebrates and facilitates new and creative digital...
A new billboard campaign for the Big Issue, I’m Here, uses geolocation technology to show where the magazine’s vendors can be found. The campaign was created by London-based agency Forever Beta in partnership with digital ad platform specialists Ocean Outdoor, having been one of the winners in its annual Digital Creative Competition, which celebrates and facilitates new and creative digital...
While returning to a previous place of work can sometimes be viewed as a step backwards for career progression, creative director Harry Ead’s experience has been quite the opposite. Here, he tells us why...
Speaking at the Festival of Marketing last week, the BBC Three controller revealed the story behind the channel’s return to TV, the thinking behind its branding, and the role of data in commissioning shows...
Dealing in daft gags and cult music fandom, the Bristol-based T-shirt and print platform has been making us chuckle for eight years now though still struggles with the concept of being a ‘brand’...
Dealing in daft gags and cult music fandom, the Bristol-based T-shirt and print platform has been making us chuckle for eight years now though still struggles with the concept of being a ‘brand’...
Hermes recently rebranded as Evri. Here, Koto’s James Greenfield analyses its new look and asks whether rebrands are enough to change public perception of a struggling brand...
Big Type opens with a brief history of typography, and does a good job of whipping through hundreds of years of developments in design and technology. As it points out, for a long period of time type’s primary function was legibility, but we now live in a drastically different visual landscape. “Today, type design, influenced by both strides in technology...
Nike’s Air Max has gained a cult following since its launch in 1987. The first Nike shoe to feature visible air pockets in the sole, it has gone on to become one of the brand’s most successful and recognisable sneakers of all time. Taking place on March 26, Nike’s annual Air Max Day celebration is an essential date on every...
CR explores why ‘non-Latin’ terminology with regards to type is offensive and outdated, and why Arabic, Indic and other world scripts are undergoing a design revolution...
Creative Review has long admired Hornbach’s irreverent approach to DIY, as expressed in an ongoing series of spots by agency Heimat Berlin. “There’s a bit of anarchy,” Heimat founder Guido Heffels explained of the brand’s approach in a 2020 interview with CR. “A bit of giving people a good feeling whenever they create, and whatever they work on.” This sense...
Designer Rob Bartlett, who has created icons for Spotify, Nokia, Nissan and more, talks about the need for more sustainable, inclusive symbols and the iconography ‘hangover’ plaguing brands...
